I wrote about this before, but I wanted to remind you it was coming up. Your chance to participate in an online conference call with Seth Godin, author of bestsellers like Purple Cow and Ideavirus. The session is called PURPLE COW: CREATING A TRULY REMARKABLE PRODUCT OR SERVICE, WITH SETH GODIN. It’s not expensive, so I urge you to do it. More info is available here. It will take place on Tuesday, January 13 at 1:00 – 2:30 pm (90…
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We’re Boring the Audience
A No-Nonsense Marketing Smart Tip January 7, 2004 ——————————————————————————– Rick Torcasso is a smart man. Chatting with him the other day, Rick, head of Point to Point Direct Marketing reminded me of one of the main reasons why so many stations fail to break through in their marketing and programming efforts: They’re designed and executed to be dull. Is it Interesting? We can talk about images we win and lose all day, but this is some kind of abstract laboratory,…
More »Happy Holidays!
Just a quick note to wish the readers of this journal Happy Holidays! I’ll see you in 2004!
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
