heartwithheadphones1024
05/29

Why Do Radio Personalities Exist?

It's not about how little you talk, it's about how much you say. Granted, the ratings generally show that less talk is better on music-oriented stations. Except, that is, when the talk is compelling and the person talking is someone listeners want to hear from. In other words, when the DJ is part of the brand rather than in the brand's way, he or she is as much a part of what listeners look forward to as any song. You become worth hearing when you have forged a relationship with listeners over time. Do you tell your friends to shut up while you're listening to music? Or do you hear … [Read more...]

magnetmoney
05/26

Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?

Are you wasting your time nursing digital pennies and dimes when the "big money" is in the dollars that flow to your coffers from traditional agencies buying traditional radio in traditional ways? "Yes." At least, that's the opinion of one radio industry analyst, whose solution is to double-down on traditional revenue and the ratings methodology which feeds its ecosystem. Better content, sold better - that's his answer. While I agree and routinely argue that radio professionals spend way too much time trying to sell what they have and way too little time trying to have what's worth … [Read more...]

listeningtomusic
05/21

Watch hivio 2014 LIVE – RSVP Here!

hivio is the audio future festival, and it streams LIVE from San Diego on Wednesday, June 4, 2014, beginning at 8:30 am PT New Ideas, Inspiration, and Compelling Q&A for Radio, Online Radio, Digital Audio, and Podcasting. Mark Ramsey talks LIVE with SiriusXM's Tim Sabean, InnoVision's Ric Militi, Southern Cross Austereo's Craig Bruce, Growth Hacker and Author Mark Middo, Former Pixar Story Artist Emma Coats, the Content Marketing Institute's Robert Rose, Pandora's Doug Sterne, YouTube phenomenon Andrea Russett, AGOGO Founder J.D. Heilprin, PodcastOne's Rob Greenlee, and a special … [Read more...]

hannitysmoking
05/14

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get credit for that. We know that WABC, at times, had well over 1.4 million people listening online. If we can’t get credit for that, then all the data that’s being put out there is just inaccurate. Then you add to that those people who listen to me on satellite. That’s unmeasured. If people listen … [Read more...]

eventizing_large
05/13

The “Eventizing” of Radio

Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox's emphasis next season is on “eventizing,” entertainment chief Kevin Reilly said at the network's upfront presentation to advertisers Monday….“American Idol,” like sports shows, benefitted from fans who felt they had to watch for fear of missing a big television event. Now Reilly is trying to turn even regular scripted shows into big events. In Fox’s case, that means things like a “Simpsons”/ “Family Guy” crossover episode, Evil Knievel-style stunts, and the musical event “Grease Live,” among other concepts. Why bother … [Read more...]

* = required field