Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB. In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key). We are in a world of registration. Are you ready, able, and worthy to be part of it? Watch: Please upgrade your browser Prefer audio? Try this: [Audio clip: view full post to…
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Is Radio Losing the “War for Attention”?
Put these pieces together: First, Arbitron/Edison’s Infinite Dial study shows 30% year-over–year growth in the online radio audience (a large number, but not at all surprising to anyone paying close attention). Attention spreading. Second, a small study reported in Ad Age indicated that young consumers switch media 27 times in an hour. ”What they are looking for is engaging content, and they dismiss so much stuff,” said Dan Albert, senior VP-media director at Chicago’s MARC USA agency. Innerscope Research CEO Carl Marci:…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
