gobig
02/19

Go Big or Go Home

If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20.The title: BUILDING A STRONG BRAND NO MATTER WHAT TECHNOLOGY DOESHere's the description: Radio is suffering a crisis of attention. The time spent with radio is declining as attention scatters to sexy alternatives. The solution to this problem is not more social media, better apps, a slicker stream, or some new techno-integration in the auto dashboard. The solution is to understand what "jobs" consumers are "hiring" radio brands for and how easy or hard it is for those "jobs" … [Read more...]

ronburgundy
02/13

Lessons for Your Radio Brand from Anchorman 2

Is your radio brand just a radio brand?This past holiday season one movie changed what it means to be a "movie," and there's a lesson wrapped up in that change for any radio brand, too.The movie was Anchorman 2, and the "change" is outlined in the Slideshare presentation below from Gary Vaynerchuk:Anchorman 2 Changed what it Means to Be a Movie from Gary Vaynerchuk To quote Gary:What makes this different is that they’re not just using pre-existing assets [and repurposing them across channels]. They’re taking a core asset (WILL FERRELL) and investing the time and money to … [Read more...]

clip1024
02/10

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. Bill Freund is Clip’s EVP Chief Revenue Officer.What follows is an abbreviated transcript. For the full Q&A click the video image below.Prefer audio? Try this:[jwplayer mediaid="10561"]Download Audio(You can subscribe to all the MRM video and audio via iTunes and get the goodies … [Read more...]

fresh
02/08

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn't quite the right fit, evidently, and he told me so. But then he asked a question I hadn't expected:"What else ya got?"Um, that's it, I'm afraid!I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole - a backup project in the event that my A pitch went down in flames.I think this is a big problem in the radio space. We too often have one solution to every problem. We look over our shoulder to see what other broadcasters … [Read more...]

steveninshark
02/05

Hey Radio: “The Shark is Not Working”

JAWS is a classic movie not because of its shark but because its shark is hardly in the movie.Check out what the late producer Richard D. Zanuck told Rue Morgue about the shark that was, it seems, almost never working: Steven [Spielberg] and I have often looked back and said, “You know, if we had all the tools that we have today, we wouldn’t have made as good a picture” because we would have overdone the shark, if we could have just digitally done whatever we wanted. The irony…is that the shark was in the script in the first scene. But it wasn’t working. So it inspired Steven and the … [Read more...]

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