Personalization is a rainbow extending all the way from “lowest common denominator” to “all mine.” The former is what you get on the radio while the latter is what you find in the iTunes store. SXM’s version of personalization, which appeared in the iTunes store this past weekend, is closer to the former than the latter, not that there’s anything wrong with that. Want to skip songs or create your own custom channels? Sorry, Charlie. This isn’t the place for…
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The Importance of Doing What’s Unnecessary
We spend lots of time in radio differentiating between what’s important and what’s not. What’s important is viewed as necessary, while what’s not important is generally unnecessary. But what if it’s the unnecessary that drives attention and passion to your brand? What if it’s exactly the stuff you don’t have to do but do anyway that makes all the difference to an audience of consumers who, more than anything else, are looking for a communal experience to love? This is…
More »Have You Signed Up Yet for Radio’s First Ever (FREE) Ideas Festival?
Please upgrade your browser Have you joined the hive yet? Last week I introduced hivio, radio’s first-ever ideas festival. It’s a FREE event and you can watch it and participate in it, either in person or on-demand. This is my last abject pitch in this blog for you to sign up for the event. So don’t miss out! It’s going to be an exciting day, including Q&A with Pandora founder Tim Westergren, a presentation from the folks at Google –…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
