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05/28

Too Much Content Marketing, Not Enough Consumers?

When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to spend more money on ads, the Pizza Hut movie projector, and “I had UBER’s idea first!” Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the … [Read more...]

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05/27

How to Watch hivio STREAM LIVE

hivio, the audio future festival, goes LIVE in about ONE WEEK. If you're not in the room with us at the world-famous Hollywood Improv, you can join us online and watch live FOR FREE. Just click the image below and then click "add to calendar": There you can also see the full lineup! Click here to share the LIVE STREAM of hivio with your friends and peers! See you online on June 4! … [Read more...]

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05/14

IMGR, a Cool New Tool that Makes your Audio Production Stronger

I'm always on the lookout for cool and effective new tools that can make the radio industry better, more productive, and entertaining and engaging to its listeners. This week I found a great one, IMGR. IMGR is an on-demand station branding solution that offers thousands of content files (and new ones every week) that are fully customized for any station and its voice talent. It also features regular jingle updates without logo restrictions and - best of all - the ability to edit it all directly through the app's multitrack editor. I talked with IMGR founder Mark Goodier for a tour of … [Read more...]

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05/13

Apple Watch Fail?

Apple Watch #fail? And Reese Witherspoon – Actress or Online Retail Brand? It's episode 19 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like the puzzling logic of the millionaire co-founding failure of the Secret app, the myth that streaming music is “free,” the wax museum that’s featuring YouTube stars, and the WordPress plugin that creates catchy headlines just like all the other catchy headlines. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're … [Read more...]

spreadwidely
05/12

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: Consumption and discovery. Consumption: Online audio is hard to consume. Okay, not hard, but taxing. If one picture is worth a thousand words, then it takes a thousand words to communicate one picture and – more importantly – the time to consume a thousand … [Read more...]

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