02/17

Radio: The BBC Is Trying to Tell You Something

The BBC will reportedly abolish its radio and television divisions. BBC-produced radio and TV will still exist, of course, but they will be reorganized to reflect changes in audience behavior and in media definitions that I and others have been articulating for years. From Tubefilter: [BBC] director-general, Lord Tony Hall, believes an organizational overhaul is necessary as digital media continues to blur the lines between television, radio and online. In a speech before Easter, according to The Telegraph, Hall will unveil a new BBC that is organized “into content and audience-led … [Read more...]

02/17

What Making Radio Interactive Really Means

Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for kids that will set their imaginations free: Users upload design files via Mattel's proprietary Design App, which works on Android or iOS devices, and can print parts to be assembled into toys. Terry Wohlers, founder and principal analyst at industry research firm Wohlers Associates, said "It should help to unlock the creative juices of our youth in a way that we have not seen in the past. Over a period of years, it could even help to reinvigorate careers in … [Read more...]

02/11

You are Invited to hivio 2016 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there's no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I'm proud to announce that tickets are available for the fourth annual hivio audio future festival - in Los Angeles on June 2 and 3, 2016. Who's on the stage? We have a confidant of Virgin's Richard Branson. We have a digital agency CMO who works for many of the world's most … [Read more...]

02/10

Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones). The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families reported spending 13% more time together and were in closer proximity to each other (20% more of the time). That second stat may have something to do with the huge increase in sex. Globally, the music listeners reported having 67% more sex. While the … [Read more...]

02/09

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and … [Read more...]

* = required field