12/04

What YOUR Media Brand Can Learn from TheBlaze

What lessons can any media brand - even any radio brand - learn from TheBlaze? TheBlaze is Glenn Beck's innovative, genre-busting, hugely successful platform for news, information, and entertainment in TV, radio, and online. Since its launch, its digital operation has logged nearly six billion page views. In this conversation from hivio 2015, Mark Ramsey talks to Scott Baker, TheBlaze’s Editor-in-Chief. Some of the questions we discuss: Define “TheBlaze”? What is it and why is it so big? What makes TheBlaze “work”? What’s its secret? How important is audio in general and Glenn’s … [Read more...]

12/03

5 Critical Media Trends for 2016

5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas, and Microsoft and Apple Let There Be Peace on Earth. It’s episode 32 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at … [Read more...]

11/30

Forget about Share-of-Ear

“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it means: We compare the time listened to radio with time devoted to other audio forms: Online radio, podcasting, mp3’s, whatever. The theory holds that any platform’s “share-of-ear” comes largely at the expense of any other audio-centric platform. So when podcasting listenership grows, that means radio listening (for example) might shrink. I can only hear one thing at a time, naturally. Assuming I’m listening to something to begin with. You see, … [Read more...]

11/19

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That's just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker's business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker's emphasis is on building a state-of-the-art radio experience and pursuing unique deals in partnership and distribution. Some of the questions Orrell-Jones addresses: How is Slacker different - how are you approaching online radio … [Read more...]

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