whatwomenwant
11/06

Why Doesn’t Radio “Talk” to Women?

Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows from the likes of Dr. Laura and Dr. Ruth and Sally Jesse Raphael spotlighted radio's incomparable ability to be intimate and one-to-one even as it's one-to-many. But does radio "talk" to women today? In a sense, yes. After all, pick any strong CHR or Hot AC morning show and you have what is primarily "talk" for (and sometimes by) women. Sure, these shows often contain music, too. Who ever said today's woman wants only chit-chat from their favorite … [Read more...]

statueofliberty1024
11/05

Nielsen Ratings are a Toxic Force that Imperils Radio’s Future

Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media & Digital Marketing for a well known company that, among other things, produces one of the most famous brands of whiskey in the world. I asked him: What do you spend your day doing, thinking about, worrying about? He talked to me about the time he and his team spend creating personas representing the user segments of his brand. He talked about how all the tentacles of the brand arose from those personas and what those segments valued. He talked … [Read more...]

halloween
10/31

A Halloween Story for Broadcasters

This is something of a tradition for me - to post one particular spooky video I produced about three years ago. Every year on Halloween I share it again. If you've seen it before please forgive the indulgence. The truth is that my list has swelled to about double what it was last year at this time, so this is new for many. It's a lesson from one of Hollywood's most famous monsters for all the radio and media monsters of today. Enjoy. And happy Halloween. … [Read more...]

vanishing
10/30

Will Half of Terrestrial Radio Stations Disappear?

A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio broadcasters than Prediction No. 4: The prediction: Car-dashboard options diminish AM/FM radio listening. Half the terrestrial stations disappear. Only those with strongest and most valuable audiences remain. Smartphones become radios. The knee-jerk response to this for folks in the industry is to reject it out of hand. But let’s look closer with an open mind. First, the premise here – and this is something I have stressed for some time – is that a … [Read more...]

mediaunpluggedlogo_featured
10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It's called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so! Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"! In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

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