jamesdean
03/04

Will Young People Grow Into the Radio “Habit”?

I had my ears wide open at the recent Country Radio Seminar, and I overheard some interesting things.One broadcaster told another how he was helping a local school launch their own online radio station, but he was hearing from some of the students that they “don’t see what the big deal is about radio.” Then he bemoaned the fact that his own kids don’t carry radios, preferring instead mobile devices “which won’t work in an emergency.”Another broadcaster asked me a great – and related - question: Will young people grow into the radio “habit”?Will they, in other words, become more … [Read more...]

applecarplay
03/03

What Apple’s CarPlay Means for Radio

By now you've heard about Apple's new CarPlay platform which is gearing up for battle with Google's Open Automotive Alliance, not to mention all the other platforms making a land grab for that whitest of spaces, the car dashboard.The Apple platform - coming soon - will only be available on a few new car models and will be integrated with only the newest iPhone models and features only a few non-Apple app partners (notably excluding Pandora). But this is how change comes, one innovation, one device, one new car model at a time.Here's a video that illustrates how the platform works on a … [Read more...]

bingcrosby1024
02/25

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn't bemoan radio's unfortunate "nationalization" and the urgent need for radio brands to get back to what they are presumed to do best: Be local.This is a mistake. But where does this obsession with "local" come from?It's not from the FCC license, which requires that broadcasters operate in "the public interest, convenience, and necessity." Responsiveness to local communities and local content is one of the issues wrapped up in that theme, but it's only one, and its interpretation has been notoriously loose over the years. What if the public … [Read more...]

not-listening-1024
02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine.Your radio station introduces a new morning show and you sit back and wait for the magic to happen.And you wait...and you wait.Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them.Why is this happening?Six reasons:1. Because they're just not that goodIt's true! Radio managers are not famous for spotting and nurturing talent.And a corollary: Being good is hard!There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

druckerquote
02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it?Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week.We cover a TON of ground in this conversation, including...How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

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