garyveelarge
06/12

Social Media Guru Gary Vaynerchuk on the Power of Audio

He's the author of the best-selling Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and a social media guru who knows how to "crush it." He's Gary Vaynerchuk! Gary created this video just for us to open hivio 2014 - the audio future festival - last week. In it, he showcases the power of audio. "Audio matters - period," says Gary. Lots more video to come from hivio 2014. If you haven't already signed up for hivio updates, do it now! … [Read more...]

npr1024
06/11

How to Measure NPR’s Success in a Digital Age

Is NPR’s performance on the digital front a sign that radio’s digital evolution has stalled? Or, worse, that it’s just a big hairy mistake? So says would-be town crier Richard Harker. Harker’s basic point is right on: Broadcasters should direct some of their innovative attention towards content on traditional radio channels and not only experiment with all things digital. I agree! But saying innovative effort should be spread around is different from saying initiatives on the digital front are a waste. Yet that’s what Harker seems to say with the example of NPR, where he steps into … [Read more...]

hiviowrap
06/05

Images of hivio 2014 – the Audio Future Festival

I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas, inspiration, and compelling Q&A for radio, online radio, digital audio, and podcasting (I'm only pretending those are separate categories, of course). I also wanted to create an event that folks would be proud to attend not only because of the information and the networking, but also because it was just plain fun. Here are some images from hivio 2014: Tech galore - we're streaming live here: Craig Bruce, Southern Cross Austereo's Head of … [Read more...]

hiviolocation
06/03

Watch hivio 2014 – the Audio Future Festival – LIVE

On June 4, from 8:30 PT to 4:30 PT, hivio streams all day long! Here's the lineup so you can schedule your viewing (all times are PT and approximate): 8:30 - 9am - Mark Ramsey (@MarkRamseyMedia) 9 - 9:10am - Video from Gary Vaynerchuk (@GaryVee) 9:10 - 9:30am - Tracy Johnson, Tracy Johnson Media (@TracyJohnson) 9:30 - 10:00am - Jerry Rocco, 22Social (@JerryRocco) 10 - 10:30am - BREAK 10:30 - 11am - Ric Militi, InnoVision 11:00 - 11:30am - Craig Bruce, Southern Cross Austereo (@CB_Bruce) 11:30 - 12 Noon - Mark Middo, Growth Hacker (@MarkMiddo)  Noon - 1pm BREAK/LUNCH 1- … [Read more...]

heartwithheadphones1024
05/29

Why Do Radio Personalities Exist?

It's not about how little you talk, it's about how much you say. Granted, the ratings generally show that less talk is better on music-oriented stations. Except, that is, when the talk is compelling and the person talking is someone listeners want to hear from. In other words, when the DJ is part of the brand rather than in the brand's way, he or she is as much a part of what listeners look forward to as any song. You become worth hearing when you have forged a relationship with listeners over time. Do you tell your friends to shut up while you're listening to music? Or do you hear … [Read more...]

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