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04/03

Periscope…Meerkat…When We All Stream Live, Big Media Pays the Price

Periscope…Meerkat…When we all stream live, will Big Media pay the price? And… Facebook is about to EAT your news brand! It’s episode 16 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about Fox News icon Bill O’Reilly. Mark rants about over-complicated decision trees for folks trying to decide whether or not to cut the cable cord. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

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03/30

Last Day to Save $200 on Tix to hivio!

If you have been putting off that decision to buy a ticket for hivio - the audio future festival, act now. Tuesday is the LAST DAY to save $200 on tickets. >>>CLICK HERE FOR TIX<<< The event is June 4 & 5 in LA at the legendary Hollywood Improv. hivio is for everyone in the audio space to mix in one place at one time. You'll rub elbows with folks you would never otherwise encounter at any event that's only about radio or streaming or podcasting or sales. You'll see and hear from talent and from experts in audio branding, advertising, online radio, PR, content, … [Read more...]

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03/20

It’s Time to Blow Up Podcasting

Despite the rise in podcast usage there are still a ton of people who don't know what podcasts are and couldn't care less. Why? This week in our twice-monthly podcast Media Unplugged, Tom Asacker and I discussed (among other things) how it could be that Seinfeld, an almost twenty-year-old TV show that has been re-run umpteen times, could be worth $90 million in streaming rights fees. $90 million?! So what does that have to do with the growing pains of podcasting? A lot, I think. Let me explain. Podcasting was born as media by and for geeks. The content was primarily … [Read more...]

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03/18

Is Social Media “A Great Wasteland”?

Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? It’s episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Tom rants and raves on platforms mistaken for brands. Mark rants and raves about the importance of Hollywood actors’ Twitter followings, how often you should (or shouldn’t) post to social media, and one new podcast that wants you to review it WITHOUT listening to it. Listen as we go inside media to reveal the ugly … [Read more...]

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