08/01

How Radio Ads Influence Generation X

Remember Generation X? That's the group that's older than Millennials yet younger than Baby Boomers. They are today's 35-54 demographic (sizable, but smaller than Boomers or Millennials). Check out this new chart from MarketingCharts.com on what media are perceived to have persuaded purchases by Gen X during the six months prior to the survey: Quick take: Radio ads - good, old-fashioned radio ads - are, if anything, MORE influential than they were two years ago. Still, radio ads are perceived to be LESS influential than word-of-mouth recommendations, TV ads, opt-in emails, … [Read more...]

07/21

Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann

Think digital and radio are two separate worlds and digital learnings can't make audio content across platforms better and more popular? Think again. Anya Grundmann is NPR's Vice President for Programming and Audience Development. She leads NPR's programming center and its strategy for program acquisition, evaluation, and development. In this remarkable presentation from hivio, Anya shares what NPR has learned from its digital efforts and how those digital efforts have enhanced their ability to create outstanding audio content. This presentation is a must-see for anyone in the … [Read more...]

07/20

What the Amazing Success of Pokemon Go means for YOUR Media Brand

What the amazing success of Pokemon Go means for YOUR media brand. And... Amazon wants you to PAY for Podcasts. It’s episode 46 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the virtual Cheetos museum and how much food gets trashed just because it's "ugly", and what happens when a celebrity with a popular social media identity forgets to edit a sponsored post. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the … [Read more...]

07/12

The Podcasting Ad Space is Going to Explode

Sarah van Mosel is Chief Commercial Officer for Acast, a tech platform that helps podcast creators profit, helps audiences find great content, and helps advertisers reach engaged listeners. Much has been said about the rise in podcast usage, but not nearly as much has been said about the rise in interest among advertising for podcasting's burgeoning audience and how the podcast ecosystem is rising to meet - and create - that demand. Sarah begins with an overview of the podcasting ecosystem for content creators and advertisers. This is a great starting point for any serious content … [Read more...]

07/10

Kim Kardashian Has Great Talent After All

Kim Kardashian has great talent after all. And... Publishers spanked by Facebook's changing newsfeed algorithm. It’s episode 45 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the grand opening of Kelloggs All Day Cereal Cafe, PBS's Capitol Fourth TV fakery, Lyft's "Ghost Mode," and an easy way to put your podcast on YouTube. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

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