ryanholidaylarge
09/25

Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way

Quick Summary: How do today's tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become "growth hackers"? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted the works of authors like Tim Ferriss, Seth Godin, Marc Ecko and Tucker Max. He is a devious genius when it comes to the art and science of media attention, and he's the author of some of my favorite books from the past three years, including Trust Me, I'm … [Read more...]

bigfight
09/24

Why Content Matters More than Technology

Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you should worry more about the content you bake into your radio brand that makes it desirable in the first place. Especially when your industry has invested 100 years in content expertise, not flashy technology. Leave it to storyteller extraordinaire Malcolm Gladwell to sum up this point. In a recent speaking gig at the Inbound 2014 conference, Gladwell took the audience back to the beginnings of radio. It was 1921, a time when few understood why they … [Read more...]

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09/23

What is Radio’s “Fair Share” of Revenue?

"Radio does not get its fair share [of ad revenue]," says Radio Ink. That's based on a new eMarketer report indicating that consumers aged 18+ spend 12% of their media time with radio, while radio receives only 9.3% of the ad spend. Radio Ink's premise is flawed in two ways: First, there's no such a thing as a "fair" share of ad dollars; Second, ad dollars should not necessarily match time spent. "Fair" is a value judgment in a world where life generally isn't. From the advertiser's perspective, a "fair" share is one that reflects the full power of a platform to deliver results, … [Read more...]

mediaunpluggedbloglarge
09/22

So THAT’S How Apple’s PR Team Really Does It!

Want to peek behind the curtain of Apple's PR machine? That's just what branding authority and celebrated author Tom Asacker and I do in episode 3 of Media Unplugged, our new twice-monthly podcast where we go behind the big media spin to spell out what's really happening and what it means for media, brands, and consumers. Plus, ABC's Dancing With The Stars managed to find an actual star this time – assuming you're a fan of Bethany Mota on YouTube. What does that say about “stars” and the power of attention in 2014? Also, Tom rants about stupid media questions like “What’s your … [Read more...]

imlistening1024
09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app). And here's the proof in the … [Read more...]

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