04/12

Radio and the End of Personalization

There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it, right? We lean forward with Netflix and find precisely what we want or what Netflix tells us we will like because of what we have watched previously. We want that one song from Spotify, and so we find it and listen to it. We want to create a Pandora station that sounds just like one of our favorite artists so it hews as closely as possible to that expectation. We swim in a bottomless digital lake of recommendation engines, each looking to offer us … [Read more...]

04/10

Media Unplugged: Amazon Lands NFL Streaming Rights…So What?

Amazon lands NFL streaming rights...So what? And... Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. It’s episode 61 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate customer … [Read more...]

04/05

Advertisers Can Be Their Own Worst Enemies

We had to produce some direct response ads for my podcast project (you've heard it, right?), but one of the would-be sponsors was a hard sell. You can find them advertising on many podcasts here and there (and maybe even on a certain televised annual sports event). But this kind of podcast doesn't work for them, they argued. So they'll steer clear. Our work-around solution: Create a spec spot that really illustrates the power of audio and moves the product and even has what almost zero podcast (or radio) spots have: The inherent potential to go viral. And that's exactly what my … [Read more...]

03/29

Media Unplugged: 10 Media Trends You Need to Know

10 media trends you need to know. And... Niche! It's the new mainstream! Plus, rants and raves about lying with podcast trend statistics and more. It’s episode 60 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. Or Google Play. And if you like what Tom and I are doing, please rate the show and leave … [Read more...]

03/23

Inside Psycho: You Can Listen Today

Today is the day! The first two episodes of Inside Psycho are now available! That's the podcast I am producing for Wondery - a six-part series about the trials and tribulations, the joy and sadness, the humor and horror behind the scenes during, before, and after the making of the Hitchcock classic, Psycho. The show is already off to a strong start - I've done a slew of interviews about it, and it's featured by Apple as "New and Noteworthy." You can find the audio here (or here if you're reading this by email): And would you please provide a rating and a comment at … [Read more...]

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