03/17

Radio’s Advertising Spending Forecast – 2015 – 2020

There's a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is expected to increase by 18% annually over the next five years. That means digital will rise from 9% of overall ad revenue in 2015 to 19% in 2020. In other words, all the growth in radio ad revenue is likely to come from digital … [Read more...]

03/16

Audio is a Feature, Not an Industry

So what does it mean when the radio industry headlines lead with debt-burdened iHeartMedia and this: iHeartMedia Battles Angry Creditors as Bankruptcy Looms. What does it mean when the next headline is about Cumulus, and this quotation: "Q4 and 2015 results dismal as radio's decline shows no signs of stabilization." What does it mean when CBS announces their plan to spin all of their radio assets while at the same time vowing to boost revenue $3.75 Billion by 2020 based on everything except radio: Retransmission fees, OTT, international projects, and more? What does it mean when … [Read more...]

03/15

Here’s Why YOU Must Go to Hivio

hivio is the audio future festival taking place in LA on June 2 and 3, 2016. We bring together 100 of the most influential people in radio, online radio, podcasting, media, advertising, content, social, mobile, and technology for two days of candid, unscripted conversation. Why should YOU go? First, because we have an amazing roster of speakers and presenters. Here's the list, in random order... Ian Grace, CEO Virgin Radio International - part of Richard Branson's legendary Virgin brand Anya Grundmann, NPR VP Programming & Audience Development - the person in charge of NPR's … [Read more...]

03/13

Better Listen to Saul

In the latest episode of the excellent Re/code Media Podcast, host Peter Kafka (who will be onstage talking media with me at hivio in June) interviewed Peter Gould, the co-creator of TV's Better Call Saul, a terrific show and the spinoff to the amazing Breaking Bad. One thing Peter said stuck with me: "The job of each episode is to make you want to watch the next episode." You bet it is. But if you're a DJ, do you see that as your job? Is it the job of every break to make listeners want to tune in the next break? Or is it the job of every break to sell some stuff and get back to … [Read more...]

03/08

What Podcasting Can’t Do

Is podcasting the hot new thing? Maybe. But it is not the hot everything, not even when it comes to audio. Look at Facebook, a platform that was driven primarily by text until recently, when it became driven primarily by images and later by video. Now the big news is that Facebook is pivoting towards LIVE video. Facebook is reportedly tweaking their algorithm so that you'll see a lot more live video in your newsfeeds. According to a company post, "Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no … [Read more...]

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