advertisingoverload
04/21

Advertising is Dead; Long Live Advertising

Interruption marketing is bad. Right? People hate 'em - those ads that stop you from enjoying the content you love - blah! But wait, if this type of advertising is so bad - so hated, then how come there's more of it now than ever? There are more spots on TV than ever. In 2009, for example, cable networks averaged 14 minutes and 27 seconds per hour. Last year, the average was 15 minutes and 38 seconds. Meanwhile there are more spots on radio than ever. There are more spots on Pandora and Spotify than ever. There are more spots on podcasts than ever. There are more … [Read more...]

starwars7
04/20

What Radio Can Learn from Star Wars VII

Last week the Internet melted. And if you're a Star Wars fan, you know the precise moment: When the latest teaser trailer for the newest chapter in the long-running Star Wars saga was unleashed online. You've probably seen it by now. It has been watched more than 40 million times, so I'm assuming at least one of those viewings was yours. So I thought, what can radio broadcasters learn from the pandemonium surrounding this second in a series of promotional trailers for a movie which promises to stop both space and time when it finally opens in a cineplex near you in … [Read more...]

exclusives_large
04/16

Exclusives Power the Next Generation of Online Radio Competition

Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives large and small. This was fine when there was nothing but blue sky and everyone was land-grabbing to scale distribution as quickly as possible. But now the online radio ranker has winners and losers - stars and dogs. And nothing perpetuates stars like stardom. So how do the challengers disrupt the leaders? Apple has one answer. Apple is not typically thought of as a challenger, but it certainly is one in the online radio space, and as the company … [Read more...]

mediaunpluggedlogo_featured
04/14

Jay Z’s Tidal is Doomed – and Facebook Doesn’t Sell Cars

Jay Z’s new streaming service Tidal is in for a tsunami of doom! And… Auto dealers say Facebook doesn’t sell cars. Really? It’s episode 17 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Madonna’s Meerkat fiasco, Selena back on tour - twenty years after her death, HBO REALLY wants your money, and why are “No Kardashian Parking” signs all over LA? Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

NMX1024
04/11

See you at NAB and NMX

This week I'm pleased to be a featured speaker at NMX, which is concurrent with the NAB in Las Vegas. If you're in town for either event, I invite you to come to my session, 7 Radio Lessons that can Transform Your Podcast. It's on Tuesday, April 15 at 2pm. And if you'd like to connect to talk business, please reach out to me. I'll be there through Wednesday, midday. … [Read more...]

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