03/13

Better Listen to Saul

In the latest episode of the excellent Re/code Media Podcast, host Peter Kafka (who will be onstage talking media with me at hivio in June) interviewed Peter Gould, the co-creator of TV's Better Call Saul, a terrific show and the spinoff to the amazing Breaking Bad. One thing Peter said stuck with me: "The job of each episode is to make you want to watch the next episode." You bet it is. But if you're a DJ, do you see that as your job? Is it the job of every break to make listeners want to tune in the next break? Or is it the job of every break to sell some stuff and get back to … [Read more...]

03/08

What Podcasting Can’t Do

Is podcasting the hot new thing? Maybe. But it is not the hot everything, not even when it comes to audio. Look at Facebook, a platform that was driven primarily by text until recently, when it became driven primarily by images and later by video. Now the big news is that Facebook is pivoting towards LIVE video. Facebook is reportedly tweaking their algorithm so that you'll see a lot more live video in your newsfeeds. According to a company post, "Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no … [Read more...]

03/07

Media Unplugged: Introducing your New Favorite TV Network: Facebook!

How the magazine business is winning – that’s right, winning! And… Introducing your new favorite TV network: Facebook! It’s episode 38 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Tina Fey's secret to a long life and Chris Rock's Oscar Girl Scout cookie stunt. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at … [Read more...]

02/25

Win a FREE TICKET to hivio 2016

Want a free front-and-center ticket to hivio 2016, the audio future festival? Here's how to get one. Click the image below and enter your name and email. The more you tell friends and acquaintances about hivio, the better your chances to lock in your free seat! But act fast, the contest ends in ONE WEEK. Just who will you be rubbing shoulders with? In random order... Anya Grundmann, NPR's VP Programming & Audience Development. Ian Grace, CEO of Virgin Radio International Jesse Thorn, host and creator of the NPR show Bullseye Andy Bowers, Chief Content Officer … [Read more...]

02/23

Media Unplugged: Will Media Unicorns Go Extinct?

Will media unicorns go extinct? And… Are platform businesses eating the world? It’s episode 37 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on Kanye West, a great podcast for X-Files fans, and the most effective Super Bowl ad – which wasn’t even an ad. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do … [Read more...]

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