dougsternelarge
07/01

This is how Pandora has Changed Audio Advertising

Pandora is changing more than the way folks consume radio - it's changing the way agencies view audio advertising. This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at the hivio audio future festival in San Diego in June, 2014. Among the questions Doug answers: What impact has online radio in general -- and Pandora in particular -- had on audio as a force among agencies? For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients? Mobile is obviously the direction all … [Read more...]

androidauto1024
06/30

The New Auto Dashboard: Is Radio Screwed?

Last week, Google announced Android Auto, which - like Apple's CarPlay - aims to fully fulfill the promise of the so-called connected car. Watch this video to see an illustration of how the platform integrates music, both from Google Play and from third party apps like Pandora or iHeartRadio: So what does this mean for radio? Well let's take a step back. Broadcasters have been obsessed over the dashboard lately because they smell big trouble. But the trouble is much bigger than whatever you're sniffing, gang. Here is my assessment of where we are and where we're heading. … [Read more...]

freelarge
06/25

T-Mobile Says: Your Online Radio Listening is now Free

Remember when some broadcasters dismissed online radio, arguing it would never catch on because the data plan caps would keep a lid on demand and discourage ongoing use of the platforms? Well, I and others long ago revealed the flaws in that argument based strictly on the relatively thin data requirements of audio streams (especially when compared to the real data hog: Video). But now comes a new statement from underdog mobile provider T-Mobile: Stream all the music you want - data charges do not apply.* Yes, the all-you-can-eat buffet for streaming radio fans has arrived! Last … [Read more...]

imlistening1024
06/24

Key Takeaways from hivio, the Audio Future Festival

So what did you miss at hivio, the audio future festival, in San Diego earlier this month? Well let's ask somebody who was there. Sara Marsolek, Faith Radio Network's Listener Engagement Director, was kind enough to take some copious notes and has agreed to let me share a summary of them with you. You can read her original blog post about the event here. Thanks Sara! Here are some key takeaways: 1. Build your list. I call this new name acquisition – too fancy? Well, you get the point. Everything you do should incorporate a strategic and exciting way for a fan to share their contact … [Read more...]

listentoradio
06/23

The Future of Your Radio Brand – Mark Ramsey @hivio 2014

Podcasting, online radio, terrestrial radio, satellite radio....Do you think that all these audio silos have little in common? That podcasting is different from radio is different from online radio and Pandora, etc? You're wrong. Do you think that ever-increasing choices in a world offering everybody their own personal customized experience means the end of "hits," and - by association - the end of radio? No, in fact the more choices you have, the more important "hits" become. But be forewarned, "hits" are about more than music. In fact, the importance of "hits" reflects the … [Read more...]

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