lovethatradio
10/03

Are There Too Many Commercials on the Radio? Nope!

A friend told me how radio broadcasters at a recent conference emphasized the importance of minimizing commercial interruptions in online radio streams without mentioning the proverbial elephant in the room:What about the far worse ad clutter on good, old-fashioned terrestrial radio?Does the logic of minimizing spots in one place mean spots should, for the same reasons, be minimized in every place?Here’s my answer (and this may shock you): No.Three reasons:1. Practical RealityOn a purely practical basis, there is no way the radio industry is going to significantly trim … [Read more...]

usamap
10/02

“Live and Local”? I Don’t Think So

It has been suggested that the new story for radio should be one of the oldest stories for radio: "We're live and local."This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that doesn't make it less popular or effective.Consider each part of the phrase in turn:LiveIs Saturday Night Live less effective or popular because it's viewable via DVR at a later time? Or because it's viewable via highlight clips online, which is how most people see it and certainly the reason it has swelled in popularity?Do … [Read more...]

lapodcastfestival
09/26

The Future of Radio is at the LA Podcast Festival

Or at least it could be...if anyone from radio is paying attention.What is the LA Podcast Festival? It's a fan appreciation event packed with live performances from the biggest names in comedy podcasts, and it happens October 4-6 in Santa Monica.You're going, aren't you?Names you'll know, like Marc Maron, Dana Gould, Jon Lovitz, Kevin Pollak, Aisha Tyler, Greg Fitzsimmons, and many more - doing their podcast thing in front of live audiences over three days.I talked with comedian/actor/writer and festival co-founder Graham Elwood about the high powered lineup performing at the … [Read more...]

listentothis
09/25

What’s REALLY Happening To Radio Listening? Read This…

In order to rally and fight a problem, we must begin by recognizing its existence.The realities of changing consumer usage have certainly provoked action for my clients in what used to be called "newspapers," I can tell you. But radio has been slower to action not only because the trends have been less dire, but also because so few are willing to stand up and tell the Emperor that he has no clothes.Indeed, some refute the trends altogether. So it is when we hear that radio usage is up and time spent listening is stable.Um, no.Don't take my word for it. Take it from this new … [Read more...]

newiphones1024
09/23

11 Million New Users to iTunes Radio – in One Weekend

That's the news from Apple: Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re Going Home” by Drake. A "Pandora killer"? Of course not. But does some of that listening come from Pandora? You bet.Does some come from other iTunes listening? You bet.Is some of that listening brand new - borrowed from nobody in the radio space? You bet.Is some of that listening stolen from radio? Absolutely.There's a slavish devotion among some in radio to research which asks respondents to dissect their … [Read more...]

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