lovemyradio
01/20

LIVE Q&A with Gordon Borrell and Mark Ramsey on Radio’s Future

So what's ahead for the radio industry and the folks who work in it? That's one of the subjects of Borrell Associates' new report: The Future of Legacy Media. TUNE IN LIVE and watch Mark Ramsey talk with Gordon Borrell about this new report and its implications for the industry. It's Tuesday, January 21 at 10am PT / 1pm ET. Want to jump in and ask questions while the Q&A is LIVE? Go here to view and interact with us in Facebook in real time. Missed the live event or just want to sit back and watch? Then tune in during or after the live event and watch this … [Read more...]

pandoraradio
01/19

Buying Pandora can Increase Your Radio Station’s Ratings

What?! Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently) on-air. How do I know? Because some stations have done it - and done it successfully enough to be repeat customers. Just one example: A station in a top ten market wanted to communicate to listeners of Pandora's Christmas music that this station was "All Christmas" during the holiday season when the campaign ran. Makes sense, right? I'm listening to Christmas tunes on Pandora...Up pops an ad from a radio station promoting their own Christmas … [Read more...]

hungergames2
01/13

And Radio’s Best Chance for the Future is…

If there's one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it's this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It's a heavily researched and highly readable book by Harvard professor Anita Elberse. I talked with Anita to test some of my own theories about radio's future in the presence of her research. The result is a clear strategy and plan of action. Now the rest is up to you. Click here to listen to my interview: [jwplayer mediaid="10455"] Download Audio Or here for the … [Read more...]

happywriting1024
01/09

5 Ways to Make a Better Radio Blog

Earlier this week I argued that DJ blogs often are a waste of time and effort. Today I'm going to share a few thoughts on how to make them better. 1. You don't need a DJ blog There is no requirement that your digital platform include a DJ blog. Just because you can doesn't mean you should. And just because many of the stations around you are producing a waste of bits and bytes doesn't mean you should follow suit. So first of all, ease up. 2. You do need a digital strategy Do you need a digital platform for your brand? Yes. Do you need a blog for every DJ on your staff (or any … [Read more...]

hulu1024
01/07

Hulu and the Star-Making Future of Radio

I have glimpsed the future of radio and it is Hulu. Let me explain. Once upon a time, Hulu was that slick online platform that provided a quality viewing experience for gobs of top quality, professionally produced TV content, including a deep archive of favorite shows from days gone by. Well it's still that, of course. But suddenly it's so much more - as Brian Stelter reported on CNN following a tour of Hulu with Charlotte Koh, the head of development for Hulu Originals. That's right, I said Hulu Originals. Just as Netflix is transforming from a utility that provides access to … [Read more...]

* = required field