As the demands of radio’s business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt? That’s the question I put to Dave Ramsey, host of the nationally syndicated Dave Ramsey Show, which is heard on more than 500 radio stations throughout the US and Canada. Dave’s also an author, television host, and speaker. Listen to our full conversation – it’s a must-hear if you’re on radio’s business side: Please upgrade your browser Alternate version: [Audio…
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Is Your Whiteboard “On Fire?”
I was on a conference call with a major radio talent recently and he made a comment that stuck with me: “Our whiteboard is on fire!” On fire with new initiatives and new brand extensions and new ways to take the over-the-air product into the real world where it can be experienced in fresh ways – each more monetizable than the last. And I thought…Is YOUR whiteboard on fire? In a time of diminishing ad budgets for traditional over-the-air spots,…
More »What Happens to Radio when Technology Kills Mobile Phones?
There remains a drumbeat among some broadcasters to install FM radio into mobile phones, but what happens when some new technology kills off those mobile devices? From Business Insider: There is a line of thinking that the smartphone era will perish almost as quickly as it began.This is, after all, the natural way of technology. It’s defined by creative destruction. Just as the smartphone killed the flip phone, and the iPad is killing the traditional PC, something is going to…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
