bingcrosby1024
02/25

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn't bemoan radio's unfortunate "nationalization" and the urgent need for radio brands to get back to what they are presumed to do best: Be local. This is a mistake. But where does this obsession with "local" come from? It's not from the FCC license, which requires that broadcasters operate in "the public interest, convenience, and necessity." Responsiveness to local communities and local content is one of the issues wrapped up in that theme, but it's only one, and its interpretation has been notoriously loose over the years. What if the public … [Read more...]

not-listening-1024
02/24

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait...and you wait. Still, the audience doesn't know them, doesn't care about them, or knows them and still doesn't care about them. Why is this happening? Six reasons: 1. Because they're just not that good It's true! Radio managers are not famous for spotting and nurturing talent. And a corollary: Being good is hard! There's a reason why Howard Stern was fired all the way to the top. There's a reason why it's a safer bet to plug in Ryan … [Read more...]

druckerquote
02/22

The Future of Radio In a Nutshell

Want to hear some great ideas on the future of radio and the role of what we sometimes call "podcasting" in it? Then watch this video. It's the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week. We cover a TON of ground in this conversation, including... How should Apple's iTunes Radio and Podcast app evolve? Why radio should consider podcasters to be their "farm team" A strategy for radio to monetize the most popular podcasts The unfortunate truth about radio's obsession with "local" Why "podcasting" is a … [Read more...]

gobig
02/19

Go Big or Go Home

If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20. The title: BUILDING A STRONG BRAND NO MATTER WHAT TECHNOLOGY DOES Here's the description: Radio is suffering a crisis of attention. The time spent with radio is declining as attention scatters to sexy alternatives. The solution to this problem is not more social media, better apps, a slicker stream, or some new techno-integration in the auto dashboard. The solution is to understand what "jobs" consumers are "hiring" radio brands for and how easy or hard it is for those "jobs" … [Read more...]

ronburgundy
02/13

Lessons for Your Radio Brand from Anchorman 2

Is your radio brand just a radio brand? This past holiday season one movie changed what it means to be a "movie," and there's a lesson wrapped up in that change for any radio brand, too. The movie was Anchorman 2, and the "change" is outlined in the Slideshare presentation below from Gary Vaynerchuk: Anchorman 2 Changed what it Means to Be a Movie from Gary Vaynerchuk To quote Gary: What makes this different is that they’re not just using pre-existing assets [and repurposing them across channels]. They’re taking a core asset (WILL FERRELL) and investing the time and money to … [Read more...]

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