dexter
11/05

Lessons for Radio from Time Warner Cable

Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS wanted more and Time Warner didn't want to pay it. More than 3 million Time Warner Cable customers lost access to CBS-owned stations, Showtime, and three other cable nets for a month until the standoff was resolved.So what happened? The monthlong CBS blackout for Time Warner Cable customers in major markets was a key factor leading to the cable operator’s biggest quarterly loss of video subscribers in its history. The cable company lost 306,000 residential TV … [Read more...]

fear
11/02

Radio is Afraid of Change

There's no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love.But what happens when new choices and the novelty packed into them abound? And not just "radio" choices, but attention-getting distractions which occupy the same block of time that otherwise would have been devoted to "radio"?It was legendary ad-man David Ogilvy who famously said "Encourage innovation. Change is our life blood, stagnation is our death knell."How would Ogilvy react to stations who rest on their laurels not for years but for … [Read more...]

ghosts
10/30

A Halloween Message for Radio

I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for radio and for Halloween.Some great advice from a horror legend.Especially if you're in the business of creating unique and compelling content.Enjoy. And Happy Halloween. … [Read more...]

rubegoldberg
10/29

Making Sense of the Auto Dashboard

It seems to me that radio is in a bit of paralysis by analysis when it comes to the "connected" auto dashboard.As we get lost in the details of what change is coming and how fast, we're not focused nearly enough on what to do about it, given that such a large proportion of radio listening emanates from that very dashboard. We're stuck in the theater of the moment.Consider the reality of the situation:The complexity of the new dashboard is overwhelming many consumers. What was once simple and reliable has become far more powerful but also far more complicated. And that means even … [Read more...]

listentochristmas
10/21

And Pandora’s Newest Client is…Radio!

Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora.Yes, you heard that right.One is a Christian non-com that is pitching its Christmas programming in season - just click right through to the station! This is an incredibly elegant and (in hindsight) obvious tactic to meet the music-loving audience where they are for a unique programming proposition that's only a click away. A targeted message that, this station reports, produced more than adequate ROI.And, I might add, possibly a no-brainer for any station flipping to … [Read more...]

* = required field