Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio product – is a commodity. Do you emphasize price in your marketing? In the radio context, do you argue that radio is great because it’s “free”? Do you emphasize convenience? That is, is being readily available the best argument you can think of for your brand – or your distribution channel? Do you emphasize “table-stakes”…
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Seth Godin says Radio’s “Asset of the Future” is…
…not clicks or likes or views – it’s how many people want to hear from you tomorrow. From Seth: What all your local advertisers want is a connection to local people who want to hear from them. So your job is not to leverage FCC spectrum…your job is to find and nurture a connection with individuals in your community. If you know by zip code who wants to hear from you, and you earn the privilege of talking to the…
More »What I Like about NASH FM
I’m not talking about the radio station (which is New York’s newest Country station), I’m talking about the website. Yes, I know this is an “opening act” site and not the “final” one. But in many ways this is a much better “final” site than whatever might be “final.” Consider what it provides: A clean, clear representation of the brand and its benefit The opportunity to listen live one click away An email entry form to find out more about…
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...
