walkingdead
04/07

Radio’s REAL Problem on the New Auto Dashboard

Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease of discovery and use will trump any discussion of how good or bad the actual content is. In other words, consumers are not likely to seek out great content they care about unless it's first easy to find and use. While it's certainly true that making anything easier to find and use promotes both discovery and use, is that even within radio's power in the new dash (unless we pay for that prime access)? In the auto context, radio is only a distribution … [Read more...]

shelf-space
04/06

Radio’s Spot on the New Dashboard – Time to Do a Deal?

This past week I had a conversation with someone knowledgeable in the auto technology space: "The dash is getting crowded and complicated," she argued, "and the harder to find a radio station is the less apt folks will be to listen to it." "But if the content is compelling enough, they will seek it out," I replied. "Ease of use trumps compelling content," she argued back. "It has to be easy to find and use first, and some of these new dashboards don't even have an FM/AM button." Now this is abjectly true: You can't listen to what you can't find. But what are the consequences of … [Read more...]

@midnight
04/05

Social Media for Radio the #ChrisHardwick Way

What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care? You should care because @midnight and its creator/host Chris Hardwick have cracked the code on how to use Twitter - and there's much you can learn from their strategy. Writes The Wrap: Hardwick's “@midnight” on Comedy Central – a half-hour comedy/talk/game show hybrid that, as its name suggests, deals with all things internet and social media – is arguably the best series currently on television when it comes to harnessing social media buzz. The show … [Read more...]

ravingfans
03/27

Radio’s Missing Marketing Funnel

One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term “public service.” And this is as true of NPR-type stations as it is for non-commercial Christian stations. And these stations have something else in common besides their business model: They both tend to lack a marketing funnel. What is a marketing funnel? It’s the process whereby consumers move from awareness and sampling of your station at the wide top to fan-ship and, in the case of public and non-commercial stations, financial support at the narrow … [Read more...]

fallontonight
03/25

How Social Media Can Improve Your Radio Station’s Ratings

Why are you investing the time, energy, and effort you're putting into social media? And more importantly, are you investing that energy right? I could write a post about tactical techniques to spike listenership via social media, but authorities like NuVooDoo will happily walk you through exactly that kind of campaign. Instead, I want to write about something larger: How does your brand view social media and its ongoing role in stoking attention, interest, tune-in, and tune-back to your station? Here I'm talking about the over-the-air manifestation of your brand. There are a host of … [Read more...]

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