messageinbottle
05/05

Does your Radio Positioning Suck?

"If you repeat something often enough, folks will believe it." That's one of those old radio maxims that results from years of radio stations repeating positioning messages and years of consumers repeating them back to us. But do they really believe the messages? Or are they just skilled at repeating them back to us? And what if the message they're repeating isn't credible? And what if you know it isn't credible and they know it isn't credible? Or, worse, what if they don't care whether it's credible or not? In other words, what if your message matters much more to you than to … [Read more...]

gameofthrones1024
04/30

6 Lessons for Radio from Game of Thrones

There's a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers watched last Sunday night, topping the series' previous viewing record. There are at least 6 lessons for radio brands from Game of Thrones: 1. Build for Quality Yes, talent is expensive. Yes, great talent is greatly expensive. But nothing great happens without great source material and talented custodians of that material. At any point we have a choice: Make it good or make it cheap. The opportunities to do both at the same time are few and … [Read more...]

hiviolocation
04/28

hivio 2014 is Breaking Records!

It's shaping up to be perhaps the most diverse gathering of professionals in the audio information and entertainment space ever. Just take a look at this word cloud version of all the company names present in the room: From broadcasters to podcasters, from commercial radio to public radio, from startups to established players, from digital innovators to traditional radio stalwarts, from U.S. to International. It's a full house for hivio 2014, the audio future festival, set for a secret San Diego location on June 4. Onstage will be a custom video message from social media guru … [Read more...]

futureofradio
04/22

The Internet Radio Revolution has Arrived

Everybody wants to know what's just over the horizon for radio. That's why I talked with BIA/Kelsey's Managing Director Rick Ducey about their new report, "The Internet Radio Revolution Has Arrived,” a fresh look at how platforms, services, audiences and advertisers are reinventing audio. (Lesson number one: Think "audio," not "radio.") "Radio has a strong future," says Rick, "but there are challenges." Digital will soon make up a third of media spend, Rick tells me, and for audio specifically, 21% of the overall audio advertising market will go to digital audio within the next four … [Read more...]

itsfree
04/21

Radio Listeners: Is “Free” All That Matters?

"When it comes to mobile devices, we need to remind listeners that radio is FREE - that its use does not sap so much precious battery energy and even more precious data plan bandwidth." So argue the folks I call the "freeks." These are the well intentioned folks in the radio industry who believe that listeners do not have their own best interests at heart. That listeners are, as a group, a bit dull-minded. Thus, listeners must be marketed at and advertised to in order to convince them of what they surely would be better off knowing: That free radio is better than any other radio-like … [Read more...]

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