My purpose is simple:
To improve the life of every person who is reached by our sound, our pictures, our video, and our content.
Only in so doing can we attract consumers and engage them with our assets. Only in so doing can we increase relevance and profitability for those assets over the long term.
This new media age is driven by people. We must be responsive to their needs and wishes. We must listen when they speak. We must react when they demand it.
Our obligation is to make their lives better, they who are in the driver’s seat.
Whether that means carrying them through a more stress-free workday, alerting them to emergencies around the block or around the world, getting them out of bed in the morning or tucking them in at night.
Whether that means giving them something to sing along to or simply being that always-on friend in the dark, that playground in their minds.
People will always care about what’s worth caring about.