07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising.

And…

Innovation lessons from the Grateful Dead.

Plus, rants and raves about the mixed reaction to Lyft’s new “Taco mode,” the easy way to win with Snapchat – assuming you’re HBO’s Game of Thrones, and the “dark side” of Influencers: Douchebags.

It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

Listen as we go inside media to reveal the ugly truth!

Click the play button below:

And if you’re reading this by email, click here for the audio.

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And if you like what Tom and I are doing, please rate the show and leave a comment on those sites!

To browse more episodes of Media Unplugged go here.

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And tweet us at @tomasacker and @markramseymedia using #mediaunplugged if you have any comments or content ideas.

Special thanks to Jeff Schmidt for his amazing production support

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  • chadgatlin

    Asacker- “First and foremost we’re interested in the experience of the people coming here – because we don’t want to lose them.”

    This is exactly the way to look at it. You CAN be picky in whose money you take. Most in radio do not get this.

  • Thanks for the note Chad!

    Mark Ramsey

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