ricmiliti1024
07/08

What Advertisers Want from Radio

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What do advertisers want from the audio marketplace in general and from radio in particular?

Let’s ask an agency head! Or in this case, an “anti-agency” head: Ric Militi, CEO of InnoVision, a company that buys terrestrial radio, Pandora, and a whole lot more.

This was one of the standout Q&A’s from hivio 2014, the audio future festival.

Among the questions Ric answers:

  • What kind audio do you buy? Why?
  • What is the BEST thing about the audio space from the advertiser’s perspective?
  • How do you factor in — or overrule — Nielsen ratings in your decision-making?
  • How do you see your buying decisions changing in the future?
  • How is traditional radio missing out, if at all? What don’t broadcasters understand that they need to?
  • What advice would you give to anyone in the audio space who wanted you to spend money with them?
  • Do you spend on podcasts? Why/why not?

Watch this video:

Prefer audio? Try this:

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Go here for more info about hivio, the audio future festival. The free event for everyone in the audio entertainment and information space.

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