futureofradio
04/22

The Internet Radio Revolution has Arrived

happylistening

Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about their new report, “The Internet Radio Revolution Has Arrived,” a fresh look at how platforms, services, audiences and advertisers are reinventing audio.

(Lesson number one: Think “audio,” not “radio.”)

“Radio has a strong future,” says Rick, “but there are challenges.”

Digital will soon make up a third of media spend, Rick tells me, and for audio specifically, 21% of the overall audio advertising market will go to digital audio within the next four years. That means less than 80% of the audio ad dollar will go to “traditional” radio by 2020!

We also discuss some of the amazing ways advertisers are integrating ads on digital audio platforms.

What are the consequences of all this for radio?

Watch Rick answer that question in this video:

Prefer audio? Try this:

Download Audio

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
  • Robin S

    That’s a lot of info for even someone in the radio to digital migration business to grasp with one listen. Thanks for this one and I’m off to get the print version now.

  • http://www.markramseymedia.com Mark Ramsey

    @font-face{font-family:Calibri;panose-1:2 15 5 2 2 2 4 3 2 4;}ApproveOn April 25, 2014, at 9:34AM, Disqus wrote:

    /* ————————————-
    CSS TO BE LEFT IN THE HEADER
    FOR CLIENTS THAT SUPPORT IT
    ————————————- */

    a:hover,
    a:hover span {
    color: #1188d2!important;
    }

    .button-cta:hover {
    color: #ffffff!important;
    background-color: #1188d2!important;
    }

    .button-cta:hover span {
    color: #ffffff!important;
    }

    /* ————————————-
    CLIENT-SPECIFIC HACKS
    ————————————- */

    /* OUTLOOK
    - Override Outlook’s embedded padding issue
    - Fix Outlook’s full-width background issue
    */

    #outlook a {
    padding: 0;
    }
    body {
    width: 100% !important;
    }
    .ReadMsgBody {
    width: 100%;
    }
    .ExternalClass {
    width: 100%;
    display:block !important;
    }

    /* ————————————-
    PHONE-SIZED DEVICES
    ————————————- */

    @media only screen and (max-device-width: 480px) {
    html {
    -webkit-text-size-adjust: 100%;
    }
    .content {
    width: 100%;
    }
    table {
    border-collapse: collapse;
    }
    h2.headline {
    font-weight: 700;
    font-size: 20px!important;
    margin-bottom: 5px;
    }
    .button-cta {
    display: block!important;
    padding: 0!important;
    }
    div.header {
    padding-top: 20px;
    }
    div.footer {
    padding-bottom: 20px;
    }
    }
    }

    p.mod-tools a:hover {
    color: white!important;
    background: #8c989f!important;
    }

    /* ————————————-
    PHONE-SIZED DEVICES
    ————————————- */

    @media only screen and (max-device-width: 480px) {

    td.avatar,
    td.spacer {
    width: 38px!important;
    }

    td.avatar img,
    td.spacer img {
    width: 28px!important;
    }

    }


     Settings

     


    A new comment was posted on Mark Ramsey Media LLC

    This comment

    is awaiting moderator approval.

    Robin S
    That’s a lot of info for even someone in the radio to digital migration business to grasp with one listen. Thanks for this one and I’m off to get the print version now. 12:34 p.m., Friday April 25
     
     
      Moderate this comment by email
    Email address:
    robins@spotmagic.com

    | IP address: 107.185.58.202

    Reply to this email with “Delete”, “Approve”, or “Spam”, or moderate from the Disqus moderation panel.

     
     

     


    You’re receiving this message because you’re signed up to receive notifications about activity on threads authored by mramsey1.
    You can unsubscribe from emails about activity on threads authored by mramsey1
    by replying to this email with “unsubscribe”
    or reduce the rate with which these emails are sent by
    adjusting your notification settings.

  • Andy McNabb

    I don’t understand. How does one get the print version?

  • http://www.markramseymedia.com Mark Ramsey

    The print version of what, Andy?

    Mark Ramsey

  • Andy McNabb

    The print version referred to in the Robin S. post – assume that he means either the interview transcript or the report that has the stats referenced.

  • http://www.markramseymedia.com Mark Ramsey

    If you follow the link to BIA Kelsey, they can provide you the original report.
    There is no transcript for this Q&A.

  • Andy McNabb

    Thank-you Mark.

Dive Into The Blog