The Future of Radio In a Nutshell


Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it?

Then watch this video. It’s the New Media Show from Geek News Central with Todd Cochrane and Rob Greenlee, and I am their featured guest this week.

We cover a TON of ground in this conversation, including…

  • How should Apple’s iTunes Radio and Podcast app evolve?
  • Why radio should consider podcasters to be their “farm team”
  • A strategy for radio to monetize the most popular podcasts
  • The unfortunate truth about radio’s obsession with “local”
  • Why “podcasting” is a horrible name – and so is “spoken word”
  • The critical importance of distribution
  • The REAL problems of discovery
  • Will we ever see a Pandora for non-music content?
  • What will happen to music-oriented stations as technology continues to evolve?
  • What Clear Channel should do with just one station

And that’s just what I remember off the top of my head.

Here’s the video:

Or watch it here.

Yes, it’s long. But I think it would be a worthwhile investment if you care about the future of the industry.

Because here’s the thing about the future of radio….

There is none – until YOU make it.


And thanks to Todd and Rob for the time and the showcase today.

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  • finalrune

    Took me a while to get to this, but great content, Mark. As a producer of contemporary audio drama (trying to get away from that ‘radio’ moniker) I’m very much appreciative that it was these addictive serialized shows that launched radio in the early days! In the modern era, we’re still trying to figure out how to monetize, but it seems like a return to the embedded content of the earlier era (“Eat your wheaties, folks!”) may be the way to go. Good stuff, this left me with a lot to think about.

    - Fred

  • http://www.markramseymedia.com Mark Ramsey

    Thanks Fred!

    Tell us more about your content and provide a link!

    Mark Ramsey

  • finalrune

    I run an anthology/showcase show: http://radiodramarevival.com/ as well as my own original serial: http://thecleansed.com/

    I have been working to try and launch a site that would serve as an aggregator for this kind of content in a streaming app vs. our current podcast format. Podcasting is great but there is a lot of junk, and for a new listener (most of whom have never heard of ‘radio drama’) it is really easy to find something poorly produced in your first venture outside your comfort zone and then get turned off. So the idea is to create a Netflix/Pandora type store, a place where you can be guaranteed to get good content as easily based on picking out familiar genre types (“Oh? comedies, I like comedies!” or science fiction, or detective shows) with a free ad-supported model but then upcharge for a ‘premium’ service to listen to a greater diversity of work and ad-free.

    Here’s a little bit more on that: http://www.radiodramarevival.com/renaissance/

    My business partner and I have been trying to get this idea out to the TV production houses who have rights for series that have gone off-air and could make a reasonable ROI launching them as exclusive audio versions (think Lost – make some spin-off mini series episodes and use some of the original cast, there are tons of back stories to explore and a rabid fan base). You could easily get millions of paid downloads and earn a tidy profit, since the costs for audio production are so low compared to TV. And maybe the advertiser in that case IS the exact same production studio that made the original series, advertising their new TV show to the people who are still hooked on the old TV show. That’s the jist of it, at least.

    You go and bring the same argument to audiobooks publishers, and they think you’re loony because an audiobook is always one reader behind a mic, and why would you pay to make it sound like a movie?

    - Fred

  • http://www.markramseymedia.com Mark Ramsey

    Call me about all this next week Fred

    Mark Ramsey

  • http://www.markramseymedia.com Mark Ramsey

    Call me about all this next week Fred

    Mark Ramsey