DJ-blogging
01/06

7 Reasons Why Your DJ Blog is a Waste of Time

dj

Does your radio station have a batch of DJ blogs?

Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations:

1. A blog requires a strong point of view, and many DJ’s don’t have one

In fact, in many cases a strong point of view may be exactly not what management wants on display on the station site – or on the air, for that matter.

The simple fact that you anchor a radio daypart doesn’t necessarily mean you have an audience that wants to follow your thoughts online.

2. Many DJ blogs have almost no likes or shares

Likes and shares are proxies for how valuable your content is to the audience. A great many posts from personalities on a great many stations have zero likes and zero shares. And this is true even of America’s most famous and largest radio stations and some of its best known personalities.

If it’s not good enough to like or share, is it any good at all?

3. Many DJ blogs can’t be subscribed to

It would be nice if your fans could easily get your content in their inbox, wouldn’t it? But that’s not possible in most cases. And having an RSS link is no substitute – just try explaining RSS to your audience, I dare you.

4. Many DJ blogs get little or no traffic

If folks aren’t reading your blogs, then what’s the point?

5. Many DJ’s don’t want to create blog content

“I do all my blogging on the air,” they may say, and they’re not entirely wrong. But resisting the demands of blogging and doing it with less than half a heart will only guarantee that the end result will be even less compelling, less worthy of liking and sharing, and less worthwhile at all.

6. Most stations don’t have a strategic purpose to their blogs

“We do it because it seems like we’re supposed to” are words you’ll never hear a broadcaster say, but it’s surely what many are thinking to themselves. What is the purpose of a DJ blog? If you can’t answer that question, why bother?

7. Many DJ’s don’t know what to blog about

As a result, they repurpose whatever’s in the pop cultural ether – that is, exactly the stuff fans get from a wide variety of other places already – places they go to specifically for this kind of information and entertainment, thus making the DJ post redundant at best and late to the party at worst.

So check out the blogs for your station’s DJ’s. Review your analytics. Are they being viewed? Are they being liked and shared?

In too many cases, you already know the answer, and it is “no.”

Later this week I’ll post about what DJ and station blogs can and should be.

In the meantime, if you have DJ blogs that get gobs of traffic and attention and likes and shares, share the link here – it’s your chance to brag and teach your peers a thing or two.

* = required field
  • Phil Manning

    Mark, I wrote an article about lame Alternative radio blogs a few years back. Radio needs to think from the tablet/mobile phone back to the transmitter, not the current way they are doing it from the transmitter out. Let me know if you’d like the article altradiocnnection@gmail.com

  • http://www.markramseymedia.com Mark Ramsey

    Thanks for the note, Phil. Sure, send it along!

  • zachboehm

    I’m surprised no one’s taken you up on a chance to brag yet, so I guess I’ll take the bait.

    We’re far from having everything figured out, but our show blog has been a crucial tool for deepening engagement with our listeners and getting discovered by new fans. The two keys for us have been building our email subscription list (approaching 13k) and using analytics to discover the content that resonates best.

    http://allwally.com

  • http://www.markramseymedia.com Mark Ramsey

    Awesome, thanks!

    Mark Ramsey

  • Brant Hansen

    Zach and Wally do a GREAT job with compelling content. Always. Fresh and brilliant.

    I think, in our case for my show, our blog is “successful”, but I’m not sure we know how to fully capitalize on that. We consistently get five or six thousand “likes” on entries, and actually shut off the comments, because we can’t keep up. (I’ve found the inevitable comment-wars to be less than fruitful.)

    Our most popular blog entry has something like 47,000 likes.

    I do think there’s a difference between having a platform to say things, and having actual things to say. I still remember Jim Rome’s basic premise for callers: “Have a take, and don’t suck.” I may suck at times, but I do remember I need to have a take, and actually *say* something.

    Having something to say likely warrants a blog. My guess is that if it’s merely a matter of duty, the lack of passion will ultimately be obvious.

  • http://www.markramseymedia.com Mark Ramsey

    Hmm, is it any accident that the two “DJ’s” bold enough to provide their testimonials for their blog efforts are both highly notable Christian personalities? I don’t think so!
    You, Brant, are a perfect example of a personality with a point of view and something worth sharing.
    47,000 likes to one blog post? Take that, Ryan Seacrest! :-)

    Thanks for the comment, Brant. Don’t look for a comment war on this thread!

  • Dale Dubilowski

    Bold post but generally spot on – especially since most station “blogs” are just dumping grounds for mixed (read: unfocused) content – viral vids, rock news, goofy pictures, etc. with little or no announcer personality / voice to speak of.

    While our group is just starting to find ways to focus our content curation activities, we’ve seen more success (engagement / shares / comments) when we’ve given our audience the motivation (and tools) to create and submit their own content. The best example of this is our monthly Under the Covers competition – http://981freefm.ca/under-the-covers/ – each month we choose a theme / featured artist and have local bands submit their cover videos = tonnes of unique / relevant / local content and plenty of buzz! (there are no better social networkers than local musicians!)

    It would take 200+ blog posts to equal the traffic from a single month of Under the Covers.

    Looking forward to seeing and sharing your examples of good DJ blogs.

  • http://www.markramseymedia.com Mark Ramsey

    Great example, thanks Dale.

    Notably, that’s not really a “DJ blog” which supports the whole point of the post. UGC is a whole other notion – also rarely properly explored by broadcasters.
    BTW, I will not be providing “examples” of good DJ blogs. Just a couple of ideas.

  • Pingback: 5 Ways to Make a Better Radio Blog | Mark Ramsey Media LLC