listentoradio
11/13

What Should AM Radio Do?

amradio

In this short video, I spell out what AM should do to continue to thrive.

Hint: The answer’s not going to come from our friends in Washington D.C.

What does it mean to be in the “AM Radio Business” – and is that even the one you’re in?

I think we’re asking ourselves the wrong questions and, as a result, getting the wrong answers.

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  • johnford

    I know you’re trying to prove a point, but just because you say something over and over doesn’t mean it’s true. Poisoning the well, argumentum ad lapidem, argumentum ad verecundiam, argumentum ad populum, begging the question… take your pick.

    Want to find out how important “AM Radio” is. Wait till the lights go out, the levees fail, or a hurricane blasts through. Good luck getting an IP address or pinging Facebook. THIS is why “AM Radio” should never fail!

    I am bloviating, true, and content “should” be king, but a quick look at cat videos and selfies convince me otherwise.

    Thanks for your content.

  • http://www.markramseymedia.com Mark Ramsey

    Supporting the status quo in AM radio through use of latin may support my point more than my argument ever could! :-)
    But seriously, nothing you’ve described is exclusive to AM radio. It’s characteristic of ANY radio, AM or FM.
    Finally, if radio at all is to be argued for because it is a critical lifeline in a natural disaster that reduces the value proposition of radio to the equivalent of the Emergency Broadcast System – something very important in an emergency and very unimportant at all other times. I would caution you and others in the industry not to argue for radio by justifying its value in such exceptional circumstances lest we be left valuable only in such exceptional circumstances.
    Value must be justified all day long, every day if we want to be relevant to our consumers.
    And every day, listeners vote with their ears.

  • http://www.markramseymedia.com Mark Ramsey

    Supporting the status quo in AM radio through use of latin may support my point more than my argument ever could! :-)
    But seriously, nothing you’ve described is exclusive to AM radio. It’s characteristic of ANY radio, AM or FM.
    Finally, if radio at all is to be argued for because it is a critical lifeline in a natural disaster that reduces the value proposition of radio to the equivalent of the Emergency Broadcast System – something very important in an emergency and very unimportant at all other times. I would caution you and others in the industry not to argue for radio by justifying its value in such exceptional circumstances lest we be left valuable only in such exceptional circumstances.
    Value must be justified all day long, every day if we want to be relevant to our consumers.
    And every day, listeners vote with their ears.

  • Dave Mason

    After 46 years in the biz, many of them on AM radio – (now, thankfully on FM) – there’s little to argue with in Mark’s video. How could Blockbuster have survived as a brick-and-mortar business? Why don’t they still make the Yugo?
    AM was a great “lifeline” in disasters. Conelrad was a great idea. EBS/EAS sure fixed that, didn’t it?
    Why isn’t “Golden Point” still in business? (For those scratching their heads, “Golden Point” was a place where, in the 60s you could buy a 19-cent burger.) McDonald’s came along with a better product and more convenient delivery system.

    Technical issues notwithstanding -there are still a few products on AM radio (at least in Market #2) worth listening to. I pity smaller market/isolated areas. We’re also saddled with the poor signal/awful quality/stinky content stations.
    Yes, Mark. It’s all about content.

  • http://www.markramseymedia.com Mark Ramsey

    Thanks Dave..it’s always good to hear from you

    Mark Ramsey

  • adam garey

    Thanks Mark. Like Goldilocks who can do well with which ever chair she gets she finds content (play on the word content)Good content that is. Heteronyms don’t happen everyday.

  • http://www.markramseymedia.com Mark Ramsey

    Hi Chris. I have not heard of this but it sounds like they’re anticipating the inevitable. Still, I would guess Mexico would have much more life left in AM than here in the US.
    Mark Ramsey