08/07

The Best New Audio App of 2013? It’s AGOGO

One of the great pleasures of this job at this time in this industry is being near ground zero when an entrepreneur sees the world in a new way and brings that new world to life. I am proud to have done a tiny bit of work with a great new startup called AGOGO. But what is AGOGO and why should you care?

Well, for starters, your content is in it.

But not just yours.

Podcast content too. But more than that: Content that is not audio is made audio. And your music (through Rdio or Spotify) is integrated with content that relates to your music to create a seamless and frictionless listening experience here, there, and on the go.

Quality content from all over is curated according to your interests, irrespective of the channels or “silos” they are traditionally presented in or on.

Anyone who has been following this blog for a while knows that I have forever been preaching a larger tapestry for audio which is neither linear nor bound by any one channel of distribution. AGOGO finally brings that to life. It is well beyond the familiar aggregators of radio stations and podcasts. And unlike your station app, it’s built with the consumer – not a broadcast tower – in mind.

I don’t want to over-hype this. To be sure, it’s not perfect. Version 1 never is. More stuff is coming. But download it at the app store and give it a try. You will instantly “get” the concept as you are freed from the chains we like to bind our audiences to.

If ever you thought you were in the distribution business rather than the content one, this should help change your mind.

It’s so much more than radio – which is what I am and what you should be, too.

Watch this illuminating Q&A with J.D. Heilprin, founder and CEO of AGOGO (it includes a demo of the app):

Prefer audio? Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download Audio

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field
  • http://readtoleadpodcast.com/ Jeff Brown

    This is AWESOME! Thanks for sharing it Mark, and for helping make it happen (even if just tiny bit). :-)

  • http://www.markramseymedia.com Mark Ramsey

    I knew you’d like it, Jeff! All the credit belongs to AGOGO!

  • http://readtoleadpodcast.com/ Jeff Brown

    Wait! iOS only? I thought you said silo-free! :-)

  • http://www.markramseymedia.com Mark Ramsey

    All other platforms are on the way. What, you’ve never launched something? :-)

  • http://readtoleadpodcast.com/ Jeff Brown

    Touché!

  • Ric Hansen

    Call me stupid….go ahead. But I tried to access this very coop app on my imac….it downloaded but could not find it to install…not in my apps, not in my downloads. The tried to find it in the app store on my iphone and ipad, and it does not appear in search under agogo. What am I doing wrong…anyone?

  • http://www.markramseymedia.com Mark Ramsey

    I looked for it on my iphone – came up right away. I don’t know what to tell you, Ric. Check with support at http://agogo.com

  • http://readtoleadpodcast.com/ Jeff Brown

    Just heard from the folks at AGOGO that the Read to Lead Podcast has just been added to their lineup! Loving the app.

  • http://www.markramseymedia.com Mark Ramsey

    Congrats Jeff!!

    Mark Ramsey

Dive Into The Blog