07/09

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener


Today, I’m sharing my kickoff presentation from hivio 2013, the Radio Ideas Festival.

It’s called: Solving Radio’s Attention Crisis.

What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this presentation, I explain both.

This is a super-important presentation that shares some Arbitron statistics you probably have not seen – stats that folks in radio do not like to acknowledge. But to make plans you need to begin from facts, not from some vision of the world that features unicorns and rainbows.

This presentation also outlines what I’m calling “The 14 Jobs of Radio” – a way of thinking about radio that takes into account what the medium’s inherent advantages are relative to other media – the root keys to radio’s future and how to leverage them (by the way, I left out the job of radio in an emergency because I’m interested in common jobs, not extreme and rare ones).

I think this is one of the most important presentations I have given, so I urge you to watch it and to share it.

Just click on the video image below.

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(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

Thanks to our partner NuVooDoo, whose support helped make hivio 2013 possible.

If your brand wants to sponsor any of the forthcoming videos from hivio, spots remain available but (as the saying goes) they’re going fast. Contact Jaime Solis for more information.

And if you want a first look at hivio vidoes, exclusive content (such as the slide decks from each presentation), and early access to updates and invites for hivio 2014, go here and sign up.

Over the coming weeks I’ll be rolling out each individual presentation and Q&A from hivio. Stay tuned!

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  • http://www.springhousemedia.com/ Jaime Solis

    Fantastic opening to a fantastic day; thank you Mark. Also, a big “Thank You” to everyone who helped make hivio so special. I still shudder a little right around the 4:30 mark in this video thanks to your fresh data :)

  • http://www.markramseymedia.com Mark Ramsey

    Because radio has what podcasts don’t:

    A business model with revenue attached and much grater passive distribution potential. :-)

    Thanks Jeff!

  • http://www.markramseymedia.com Mark Ramsey

    Regarding the rest of your note….

    If radio abandons this – the only remaining opportunity – it will deserve its fate. Seriously.

  • Joey Fortman

    WOW!!!! This is super awesome. I loved your presentation.

  • http://www.markramseymedia.com Mark Ramsey

    Thanks Joey!

    Mark Ramsey

  • Jeff Schmidt

    Hey Joey – I totally agree with you. I’ve worked at stations that did that here in San Francisco. It was a great way to actually BE local rather than tossing a sweeper on the air that said “Local”.

    My point is about the bigger fish I believe Mark is talking about – the bigger stars that have built personal brands online.

  • Jeff Schmidt

    So the answer is Money. Fair enough.

    But that’s a poor main reason to do anything IMO.

    Tell me Mark, why haven’t you sold your business into one of the large groups -(al la McVay) I’m sure you could make a lot more money.

    Might one of the reasons be because you’ve built your own business based on you being un-apologetically YOU – and not having to contort yourself every day to fit a corporate mold / worldview just because the money is better?

    I doubt enterprising Stars would feel differently.

    Kevin Smith will never have the sovereignty over his brand on Radio that he has on his own podcast.

    Same with Marc Maron.

    Both of them are guys that “should” have been on radio – but are arguably better now that their not.

    Sovereignty is worth more to money to many artists.

    Not getting/developing Stars is one problem with Radio.

    Not realizing Stars can have way more power and control away from Radio is the other.

  • http://www.markramseymedia.com Mark Ramsey

    Well, Marc started on radio. And if Air America hadn’t tanked he’d be there still. And he never would have created his podcast….
    As for Kevin, he can do radio and his podcast – one fuels the other. He does plenty of radio – just as a guest, not as a host.
    Artists are always seduced by distribution. Hence the term “commercial artists” :-) .
    And Kevin would love to be on the radio. And thanks to PRX Marc now is once again.
    As for selling my business to McVay, if you’re reading this, Mike, get me your best offer. :-)

  • Brian Gann

    Amen! What a powerful wake up call!

  • Brian Gann

    Amen! What a powerful wake up call!

  • Brian Gann

    Amen! What a powerful wake up call!

  • Brian Gann

    Amen! What a powerful wake up call!

  • http://www.markramseymedia.com Mark Ramsey

    Glad you enjoyed it, Brian!

  • http://www.markramseymedia.com Mark Ramsey

    Glad you enjoyed it, Brian!

  • http://www.markramseymedia.com Mark Ramsey

    Glad you enjoyed it, Brian!

  • http://www.markramseymedia.com Mark Ramsey

    Glad you enjoyed it, Brian!

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