I’m not talking about the radio station (which is New York’s newest Country station), I’m talking about the website.
Yes, I know this is an “opening act” site and not the “final” one. But in many ways this is a much better “final” site than whatever might be “final.”
Consider what it provides:
- A clean, clear representation of the brand and its benefit
- The opportunity to listen live one click away
- An email entry form to find out more about the brand and, in the process, to gather a permission asset of fan emails
- Key social media links
While I could nitpick some of these details, that’s not the point.
Here’s the point: What better purpose can there be for a digital platform than to introduce your brand, provide a way to enjoy it, invite consumers to join it, and invite them to share in the conversation about it?
You have all those features on your site, right?