I was on a conference call with a major radio talent recently and he made a comment that stuck with me:
“Our whiteboard is on fire!”
On fire with new initiatives and new brand extensions and new ways to take the over-the-air product into the real world where it can be experienced in fresh ways – each more monetizable than the last.
And I thought…Is YOUR whiteboard on fire?
In a time of diminishing ad budgets for traditional over-the-air spots, are you spinning ideas and initiatives?
Or are you just spinning?
Whiteboards don’t blaze untended in a corner of a conference room. They need kindling, they need a match, they need fuel, they need a team of people whose job it is to make and use fire.
If you commit to lighting up your whiteboard, your white board will burn brightly.