11/27

Communicating the FOX Sports TV Way

Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators.  It was created by FOX’s David Hill in 2010.

Every one of their commentators gets a copy of this terrific little gem, and I wanted to share some of its highlights with you, since the lessons apply to communicators in radio, too.

So I whipped up this handy little presentation to illustrate some of the key themes.  Enjoy!

(And if you can’t see the presentation for whatever reason, click on the post title and view it on the web).

* = required field
  • JD

    Wow, this is exactly why I hate watching sports…the commentators! DON’T talk about what you think may happen next, talk about the numerous ways things could go down, or call the foul before the ref says it (especially in baseball). DON’T be that big voice guy and puke out the entire broadcast, just speak normally. Fine, be emotional but DON’T overdo it like it’s the greatest thing since the last greatest thing. For the love all all mankind, DON’T tell me what I’m not seeing because most of the time I don’t care – paint carefully and DON’T overdraw the scene. Yes, yes, silence, please…shutup and let it happen! Let the natural sounds of the stadium’s fans and players envelop you and tell its own story – without your unwanted fanfair. I wait for the day that games offer an audio subchannel with only the nat sounds and without the play-by-play guys. Ah to dream. Um, I think we know what we’re watching, so DON’T play into the supposed stupidity of your would be audience by describing and redescribing and redescribing what has just happened or what may happen. Commentators never talk to viewers, they’re just bantering back and forth in a conversation that is mostly between the two of them with you being the unwilling dope. Finally, yes, do your homework and realize that the best things don’t need to be hyped or defined or analyzed, just let them happen. I love sports but hate the commentators. They’re destroying my love with their aimless banter. The only recourse is to simply mute or turn the volume way down. Sad.

  • http://twitter.com/jerdemink Jer

    I think this is a great deck. Nothing but headlines, and applicable to more than just radio. The only things I’d add would be to thank the audience for listening and participating, and provide additional channels to comment and continue the conversation online.

  • http://www.markramseymedia.com Mark Ramsey

    Thanks for the great contribution!

    Mark Ramsey

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