09/20

What Business Are You In, Radio?

It’s one of the most important and least understood conversations all broadcasters should be having:  What business are you really in?

This is a highlight of the recent Christian radio CMB Momentum Conference in Orlando, where I introduce this concept.

It’s worth noting that the answer for (non-commercial) Christian broadcasters is completely different from the answer for their commercial peers.  I would go so far as to argue that Christian radio is not even in the “radio” business per se.

This clip is not specific to a Christian radio audience, however.  It tees up the problem for any broadcaster.

See for yourself:

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