That’s how Apple’s marketing chief, Phil Schiller, introduced the new iPhone yesterday.
You can forgive the whiff of hyperbole because anyone who has any experience with Apple knows that its design aesthetic is 100% genuine and woven deep into its corporate DNA.
It made me wonder, how often have we been able to say that about the radio products we create?
How often have you been able to claim that today’s morning show or this break or that segue or your last personal appearance or your lobby or your logo or the way you treat a caller is “the most beautiful experience we have ever made”?
Do we aspire to something better than “good enough” and more emotionally fulfilling than “great”?
Do we aspire to “beautiful”?
Because Apple does. And Apple may be in the streaming radio business soon.
What will their “beautiful experience” be like in that space? And will it be more beautiful, more fulfilling, than yours?
Before “beauty” can be in the beholder’s eye, it must be in your intentions.
