06/06

Un-Music is the Future of Radio

realhousewivesoforangecounty3

One of radio's biggest problems is that our industry has a tendency to imagine itself inside a bubble. A bubble where the best practices emerge from the broadcaster across the street or across the country rather than from a different medium altogether or the entrepreneur slaving away in his or her garage, powered by a non-stop supply of Red Bulls. The problem with "bubble" thinking is that when what you do is re-imagined, it's rarely re-imagined by your direct competitor. ¬†Instead, it's re-imagined by someone who, until that moment, wasn't even on your competitive radar. And it's … [Read more...]

* = required field