05/21

Radio Hires the Internet Star

What’s the best way to develop new talent?

Is it to steal from the switchboard and upgrade to sidekick?

Is it to place a blind ad in an industry trade?

Is it to hire or voice-track a good-enough talent from another market where that talent’s awareness in this market is zero?

You could steal somebody from across the street.

Or you could do what Phil Becker did.

Phil went to the Internet.

But he didn’t recruit just anybody.  He went for the locally-based YouTube talent who already has an audience and a following – over 250,000 YouTube subscribers and more ethan 100,000 Twitter followers to be exact.

And she’s 16 years old.

Phil is GM/Director of Content for Oasis Radio Group and his new talent, Andrea Russett, is the newest star at Oasis’s HOT 107.9 in Fort Wayne, IN.

Watch this chat with Phil about what his team did and just how well it’s working:

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I am amazed that more broadcasters have not already done this.  Internet celebrities live in every market in the country and few would reject a decent radio gig.

The talent gets more exposure – especially more local exposure – and a new audience.  The station gets more exposure, too – and offers something worth talking about for every current and potential listener who thinks that they, too, could one day become famous.

Well done, Phil.

(An aside:  If you pay close attention you will notice something important: Andrea doesn’t have a “website.”  She has multiple digital platforms unified by the “brand” which is Andrea herself.  Broadcasters could learn a lot from this 16-year-old).

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  • Geoffmwalsh

    That is so cool! It’s funny, I’ve seen some of Phil’s stuff you’ve shared shared in the past and never really connected the dots. After watching Connan on Letterman last week I went back and watched the old move The Late Shift and it got me thinking “I should have gotten into TV.” But now, watching this interview I’ve finally realized that in this day in age it doesn’t matter what medium you’re in…if you can create good content on any platform you can “work” in whatever medium you want! More great inspiration from your blog! Thanks Mark!

  • http://www.markramseymedia.com Mark Ramsey

    Great insight, Geoff.

    Thanks for sharing it and for reading the blog!