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“I am my own Medium”

Posted on: Jan 03, 2012 in Radio's Future, Video, Videos

What’s the biggest change you see on the media horizon?

That was one of the questions asked of me last fall in New York during an intensive day-long session with trend gurus, technologists, and investors.  It was part of Coburn Ventures’ annual Crosby Gathering (I am a research fellow with Coburn).

Here’s my answer to that question, and it’s summed up in the title of this post:  ”I am my own medium.”

You can see the answers from lots of other attendees at the event here.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

4 Comments;
  • http://www.buzzbishop.com Buzz Bishop

    Explored the same idea a couple years back.  I called it “the audience isn’t listening” and an era of “Personal Jesus” but the same idea

    http://www.cyberbuzz.com/2009/10/30/the-audience-isnt-listening/

    http://www.cyberbuzz.com/2009/10/06/your-own-personal-jesus/

  • Dick Taylor

    Media is global, social, ubiquitous and cheap.  I completely agree that everyone can be their own medium.  However, there will always be a pretty significant group that will prefer to let someone else innovate & curate for them. And as such, there will always be a role for content providers. There has always been performers and audiences, only the delivery platform changes.

  • Tom

    The problem is you have to wade through a bunch of crap to get to the quality content.  In the past program directors, editors, and music directors did that for the consumer. When there were only 3 TV networks the country had shared experiences.  

    I can play football but nobody wants to pay to see it. if the quality content providers can’t make a living at it we’re going to be a nation entertained by amateurs with no common bond.

  • http://www.markramseymedia.com Mark Ramsey

    My comments were obviously from the perspective of the content-makers. But the truth is we are quickly becoming just the kind of nation you’re describing, Tom.

    Look at the hours spent with YouTube – mostly with amateur content. And let us not forget that one of the largest categories of professional content on TV is the kind that comes from so-called amateurs (i.e., “reality” tv).

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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey