What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers?
What if your listeners could interact directly with DJ’s via mobile devices – and audio – going well beyond a typical Facebook page or TXT message?
That’s the premise of what Zambig offers.
Zambig has created tools designed to enable interaction between listeners and DJ’s and to take those interactions social – with audio.
In this video, Zambig founders Blair and Cordell Giesen talk about what their application does and why it matters in the larger picture of social media, interactivity, and monetization of radio’s consumer/advertiser relationships.
This video is about a lot more than Zambig and its products. It’s about how to connect listeners and radio brands, person-to-person.
Watch this:
Prefer audio? Try this:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).
