11/22

Creative Solutions for Radio Clients without Breaking the Bank

Sometimes the only thing standing between your radio brand and a new client is the right creative on the right platform.  Cash by Creative is built to solve that problem, according to CbC CEO Yaman Coskun.

Having facilitated millions of dollars in new revenue for CBS Radio, CbC is now available to all broadcasters.  I’m no expert in selling solutions but this sure seems like a good idea to me.

Cash by Creative has rich resource for customizable spec creative for almost any direct client category you can think of, and – most importantly – they have it in cross-platform flavors.

Never let the lack of creative across any platform prevent a sale again.

Here’s a short walk-through of the platform with CbC CEO Yaman Coskun. Watch this:

Prefer audio?  Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Download mp3

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

 

* = required field
  • User514091

    WOW!! What a brilliant idea! Back in the day when I was selling radio I would have tripled my income if had this. Really smart!