As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson for broadcasters and other marketers, so be it.
That’s the case with this particular story spun from the spirit of the season, and a ghostly spirit it is.
Watch this short video for the sage marketing advice of one particular horror legend.
Prefer audio? Try this:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).
