It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people.
So much of our success and failure hinges on ratings, we forget that ratings don’t exist without people. And worshiping ratings without worshiping the red-blooded people it takes to make those ratings isn’t just putting the proverbial cart before the horse, it’s imagining the cart doesn’t even need the horse.
That’s what I address in this video.
Ultimately, media products and services built for PPM rather than for people will…
- Be devoid of heart or soul
- Be built for the next quarter rather than the next consumer
- Be based on flimsy distinctions masquerading as a “position”
- Be ignorant of the medium’s potential to expand across digital media
Please don’t make that mistake. Watch this video:
Prefer audio? Try this:
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As an aside, I’d like to thank all of you who have viewed these videos over the past couple years. I am happy to report that my videos have now been viewed more than 100,000 times, and that’s a lot in a vertical B2B market like this one.