“Pray and spray” is rarely the most effective form of marketing.
How can you target potential station listeners across platforms (mail and digital) using ingredients that are personalized to the individual on the other side of that marketing outreach?
Not personalized by format or by neighborhood or PRIZM code, but personalized to you?
Carolyn Gilbert, Mike O’Connor, and their new marketing company nuvoodoo have one answer.
Watch this video and we’ll walk you through what’s wrong with conventional marketing for radio stations and what’s new about this marketing voodoo:
Prefer audio? Try this:
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