08/07

Where is Radio (Online and On-Air) Headed?

Recently the good folks at Spacial Audio Systems interviewed me about all kinds of issues related to the trajectory of online (and on-air) radio.

Among the questions we covered in this short video:

  • Where is online radio headed?
  • Is “good radio” the same as it was a generation ago?
  • How can online broadcasters differentiate themselves?
  • What are the consequences of visualizing radio as a “sandbox” in the presence of which consumers and their friends play together?
  • Where is conventional radio headed (hint:  off-band)?
  • Why is it more important to be about something than to fill a site full of widgets?

And more.

Although my comments about CNN.com are already somewhat outdated, the conversation is otherwise up-to-the-minute.

Watch this:

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  • Phil

    Mark,

    Your horror/gore story is something I am preaching to alternative radio to discover the niches in their databases. There are hundreds of listener subsets with common interests that can be catered to and monetized from niche music genre interests to local lifestyle commonalities. All I get from radio stations are e-mails about flyaways or online music tests (which I can never tell if I am influential). Do a better job of database mining and turn a general listenership/relationship into a REAL 1 to 1 relationship.

    Phil Manning
    http://www.AlternativeContraband.com

  • http://www.markramseymedia.com Mark Ramsey

    Well put, Phil.

    I think the key is to think about your opportunities strategically by…

    1. Recognizing that you are MEDIA, not radio. And what sets you apart are the interests and permissions of your specific audience.

    2. Knowing that audience by name and relating to them on a personal basis.

    And that means understanding their niches.

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