05/03

Strategies to Monetize Your Digital Assets Now

What is it going to take for the radio industry to profit from its digital potential?

That’s the topic I took up with Brian Benedik, president of Katz 360.

Are broadcasters structured the right way to make this happen (I think they’re not)?  Are we committed enough to digital programs, or do we strangle them before giving them the chances they need?  Just how big is the digital opportunity in terms of real dollars?  And how much of that opportunity will come from your local market?

Check out this video for those answers and more.

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