There’s differentiation – and then there’s meaningful differentiation. Real differentiation.
Most of what passes for differentiation in radio (or on the supermarket shelf, for that matter) is not differentiation at all. Rather, these are shades of sameness. And in the eyes (and ears) of consumers the stark differences that mean so much to you and me are invisible (and inaudible).
So how do you create not just difference but meaningful difference?
Watch this video and find out.
Prefer audio? Try this:
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This clip – and others I will be sharing – are from my recent keynote session at the 2011 National Religious Broadcasters Convention in Nashville.