04/12

Online Radio just became More Legit

Last week the Media Rating Council bestowed their accreditation on Triton Digital Media’s (formerly AndoMedia’s) measurement platform for online radio.

That’s equivalent to a “Good Housekeeping Seal of Approval” for Triton Digital’s methodologies, procedures, and metrics.  And it bestows on the whole category of online radio more of the measurement credibility that traditional advertisers demand.  It will, in other words, help to open the advertising floodgates.

I spoke with Rob Favre, Triton Digital’s Chief Compliance Officer and GM of Data and Analytics, about this news and what it means for radio – and its clients.

Enjoy this short video.

Prefer audio?  Try this:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else.  You can also get advance notice of this content if you “like” MRM on Facebook or follow me on Twitter).

* = required field