I can’t think of anyone better suited to answer this question than Tracy Johnson.
Tracy has a long history as a programmer, manager, talent coach and author of several books on developing radio talent. His brand new book, Morning Radio Revisited: A Guide to Developing On-Air Superstars has just been published and it is a potent gem that every morning show, programmer, and manager should read and heed.
It was with great joy that I sat down with Tracy to discuss some of the themes of his new book. This is must-see viewing for you radio talents out there:
Prefer audio? Try this:
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