But do listeners come to you because they love every minute of you? Or do they come for specific things?
I submit to you that everybody has at least “one thing” that invites them to come back to their favorite stations again and again. Remember, reducing tune-out by stripping out distractions is a noble goal, but there’s a manifest difference between keeping people tuned in and getting them back once they’ve tuned away, as they invariably will.
How do you get listeners back?
With the “one thing.”
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