You can only keep people listening for so long when you eliminate turn-offs. Eventually you need to focus on turn-ons – things that will bring listeners back again and again.
Remember, eliminating turn-offs has nothing to do with bringing back listeners because they are deaf to your turn-offs when they have already turned you off.
If listeners are bees, what’s your honey? What do listeners really want?
That’s the question I was trying to answer in this presentation I delivered to a broadcast group recently. It contains some important points, so I hope you enjoy it. Just click the video below.
Prefer audio? Try this:
(You can subscribe to all the MRM video and audio via iTunes and get the goodies before everybody else. You can also get advance notice of this content via the MRM Facebook page which you might “like”).