01/20

What Listeners Really Want

Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life rafts in a vast and dangerous ocean.

You can only keep people listening for so long when you eliminate turn-offs. Eventually you need to focus on turn-ons - things that will bring listeners back again and again.

Remember, eliminating turn-offs has nothing to do with bringing back listeners because they are deaf to your turn-offs when they have already turned you off.

If listeners are bees, what’s your honey?  What do listeners really want?

That’s the question I was trying to answer in this presentation I delivered to a broadcast group recently.  It contains some important points, so I hope you enjoy it.  Just click the video below.

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