The radio initiative that should have been and never was.
Three of the most popular podcasts (you know, those shows that service the same needs that radio shows do) are now exclusively on AOL.
I griped about this earlier this week, so ’nuff said.
Meanwhile BrandChannel.com reports AOL also just hired Heidi Klum and Full Picture Entertainment, the production company behind Project Runway, to produce “engaging video content, inspiring articles, addictive blogs (and) instructional photo galleries” for the site.
This is called the “content business.”
And it’s the same one you’re in.