Here's what I'm sick of:
The relentless whine to get more younger people involved with radio in content and management positions.
Listen, if you want younger people with innumerable choices – most of their own making – to sign on to your medium, then you have to meet them on their own terms and stop expecting them to meet you on yours.
Enter U20.
A project from Australia's Austereo intended to offer under-20's a reason to get involved in a medium that has largely left them behind.
And that reason is simple: They get to take control and make it their own.
After all, these are not just your children, they are your future.
