12/13

The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino

Does radio have a future in the world of online radio?

Or is this a future that belongs to the pure-plays – the Pandoras and the Slackers?

I sat down with Triton Media COO Mike Agovino to discuss the transforming economics of online radio.  Triton, whose clients include both radio and pure-plays, is in a unique position to see the online radio landscape in its entirety, and what Mike sees is good news for broadcasters.

In this conversation, Mike covers both the cost and the revenue side of the online radio equation.  He talks about the “oppressive” licensing fees now forced on any player in the online radio space and how we must work to change them in a meaningful way.  He also talks about the keys to unlocking the full revenue potential of online radio and how it has nothing whatsoever to do with simulcasting over-the-air ads.

This is as cogent and clear-eyed a view of the economics of online radio as you will ever find, and it comes from a leader in the space.

The radio industry would do well to follow Mike’s advice.

Watch our short conversation here:

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  • http://twitter.com/Mediazoic Greg Nisbet

    Excellent information once again, Mark. Thanks for sharing.

  • http://www.markramseymedia.com Mark Ramsey

    Thanks for the comment, Greg!

  • http://twitter.com/tomasacker Tom Asacker

    “Follow the money?” “Keep the audience here vs. there?” This is a “big picture,” dollars and cents view of the radio business. What can we sell? Where are the “fish?” How can we hook 'em and make money? Economics driving decision-making? How utterly uninspiring, especially for an industry that was built on purpose and passion.

    Where is the “small picture,” improve the lives of listeners and advertisers, passionate reason to be in the radio business? Without it, without something unique that radio cares deeply about and that stands out and matters to people, radio will continue to limp along in today's fast-moving, idea economy.

  • http://www.markramseymedia.com Mark Ramsey

    So very true, Tom!

  • http://twitter.com/GordonMarcy Gordon Marcy

    The good news of this interview is, it furthers the argument for an entirely new “station owned and operated” audience engagement platform and business model. The bad news is, the average Christian station, where I focus, is struggling to make the transition. We need an industry solution that we fit vendors into, not the other way around. My two cents worth.