Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio.
I actually had two conversations with Tom. One specifically about radio and the other a broader deep dive into the themes of his new book, Opportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy.
Our second conversation will be used on Tom’s blog and elsewhere online and is aimed at a much wider audience. Because this book is so good and because Tom is such a sharp analyst of opportunity in all its marketing shapes and flavors, I wanted to share this conversation with you, too.