07/21

The Zen of Social Media for Radio

The Zen of Social Media Marketing

She’s Shama Kabani, author of the “everything you wanted to know about social media but were afraid to ask” tell-all The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. She’s also head of the Marketing Zen Group, one of the leading companies stoking the social media whirlwind.

I spoke with Shama about media in general and radio in particular in this conversation.

What, exactly, should radio do to expand its social media reach and effectiveness?

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Says Shama, you’re not just a distribution channel – not just a “radio station” – you’re really a brand ambassador.

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