She’s Shama Kabani, author of the “everything you wanted to know about social media but were afraid to ask” tell-all The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. She’s also head of the Marketing Zen Group, one of the leading companies stoking the social media whirlwind.
I spoke with Shama about media in general and radio in particular in this conversation.
What, exactly, should radio do to expand its social media reach and effectiveness?
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Says Shama, you’re not just a distribution channel – not just a “radio station” – you’re really a brand ambassador.