07/14

How Change will Transform Media

pip coburn and the time for changeWe all know things are changing and changing fast.

But what’s the best way for broadcasters to cope with that change and leverage it to their advantage?

Pip Coburn knows the answer. Pip is head of Coburn Ventures, a change advisor to major investors and corporations worldwide. He’s also the author of a book that analyzes the DNA of change and how to leverage it: The Change Function: Why Some Technologies Take Off and Others Crash and Burn.

Pip and his team are truly sharp analysts of change, and his way of looking at our world will startle you.

Don’t think in terms of “institutions,” he advises. Look to the nimble, responsive, flexible companies like Netflix for the key to success in changing times.

Great advice here for broadcasters – if you read between the lines.

Watch this – and pay close attention.

And if audio is your thing, here’s the mp3.

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