07/28

Branding Lessons for Radio from Comic-Con

In Hollywood they call it “Cannes for Blockbusters.”

Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were there.  And so were K-Rock’s Kevin & Bean, broadcasting live from a parking lot.

I’m talking about Comic-Con, ground zero for everything buzz-worthy in pop culture.

I stopped by Comic-Con last week and picked up two key lessons in branding that are applicable to any (and every) broadcaster.

Watch this short video to discover what they are:

And for you folks who prefer audio:

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The world will belong to the fans and the content they swarm around.

(You can subscribe to all the MRM video and audio via iTunes.)

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  • http://koolaidredalert.blogspot.com Wm_Tucker

    I generally agree with both of your points. In fact, I believe they're kind of no-brainers — or at least they should be no-brainers.

    Why do you suppose so many broadcasters have yet to adopt these and other branding strategies?

  • http://www.markramseymedia.com Mark Ramsey

    People are hungry for specifics. People want recipes.

    Branding is not cooking.