In Hollywood they call it “Cannes for Blockbusters.”
Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were there. And so were K-Rock’s Kevin & Bean, broadcasting live from a parking lot.
I’m talking about Comic-Con, ground zero for everything buzz-worthy in pop culture.
I stopped by Comic-Con last week and picked up two key lessons in branding that are applicable to any (and every) broadcaster.
Watch this short video to discover what they are:
And for you folks who prefer audio:
The world will belong to the fans and the content they swarm around.