06/23

Making Waves

MakingWaves_final

Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight?

Making Waves: Radio on the Verge argues that it’s the former, not the latter.

This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water’s fine. Let’s make some waves.

Download the Introduction

Download the Foreword by Greater Media CEO Peter Smyth

Download a Sample Chapter

Buy Making Waves at…

AmazonBarnes & Noble

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  • http://www.mixcloud.com/ Nikhil

    Great stuff Mark… now would be even better if you told us how we can buy or blag said book ;)

  • Rob

    I’m a bit disappointed in the caricature superheroine on the cover of the book… radio will not advance by objectifying women. Haven’t we spent the last 40 years trying to get minority groups (women chief among them) to a more balanced position? Having a cover like that makes it very difficult for me to take seriously what’s inside or to take seriously the author who probably had to approve the cover, though the content is (no doubt) quite useful… makes me sad.

  • http://www.markramseymedia.com Mark Ramsey

    That’s called manga, Rob. I’m not going to defend it or the image, other than to say your reaction reflects less than 1% of all the reaction I have gotten on the cover.

    Suffice it to say, the cover is an intentional sign that radio is powerful, but it had better show its strengths in a new way to thrive.

  • Anonymous

    Manga schmanga. It’s for violence and fantasy fan boys and it stinks.

  • http://www.markramseymedia.com Mark Ramsey

    Don’t buy the book.

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