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In Praise of “Average”

Posted on: Jan 29, 2010 in Radio's Future

Being "average" doesn't mean being mediocre.  It means being like most people and liking what most people like.

And wrapped up in that is one of Radio's key advantages.

So embrace it.

View Comments
  • I had to look up FTW, Jeff. Don't make me work so hard again! :-)
  • bravo Mark!
    You finally give advise that everyone in radio can not only relate to and embrace - but actually DO!
    FTW!
    The only problem I personally have with average is there's nothing aspirational about it.
    Waking up everyday knowing I'm going to work for the "nation's premier consolidator" is more motivating than getting up to work for the "nation's most average media platform".
    :)
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey