Should Radio drop Arbitron?

I was on a great panel on Friday at the NAB Radio Show in Philadelphia. 

Alongside me, the panel featured the fantabulous likes of Bill Figenshu, Larry Rosin, John Parikahl, John DeBella, Fred Jacobs, Ed Christian, and Heidi Raphael

Thanks to Greg Solk for organizing and moderating. 

I talked mostly about how reach (per se) was bogus and that stations should drop (yes, drop) Arbitron.

Here's my segment of the event:

Interesting side-note to the NAB event…

As far as I could tell, not one session was recorded – either audio or video.  The above video was my own effort via an accomplice in the audience.

No audio?  No video?  No sharing?  No "broadcasting"?

Sounds like the industry still has a long way to go.

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  • Dave Paulus

    It’s a great segment Mark…but I was wondering the same thing. Everyone is buzzing about this panel, but there’s no video? Really? Anywear?
    Arbitron has been the CRACK (Or Crystal Meth, as you put it:) for this industry forever. Crappy sample size, staggeringly poor methodology and a trend layout that is beyond belief. But by all means, let’s put all our collective energy into HD radio and “radio heard here” campaigns. As Jon Lovitz would so correctly put it….”that’s the ticket”!

  • http://www.kplu.org Nick Francis

    Thanks for the presentation, Mark. I’m in the middle of reading Clay Shirky’s book “Here Comes Everybody” (a book that I would recommend to all broadcasters), and I came across this line which reflected what you said about knowing your competition. He said (with regard to the newspaper industry missing the boat on seeing the threat of the internet), that it’s “easier to understand that you face competition than obsolescence”.
    There’s also a chapter in there entitled “Everyone is Their Own Media Outlet”.

  • http://profile.typepad.com/mramsey1 Mark Ramsey

    Thanks to both of you for your kind comments….
    Nick, a GREAT plug for Clay’s book. I have to get him on the blog one of these days.

  • George

    Also a great lesson to the NAB and to broadcasters in general that you don’t control your content any more. You can think by not providing video or audio of these sessions that you can maintain control. But there’s always someone who has other ideas. You either make audio and video available and make money with it, or someone will provide it for free. It happens every day at radio and TV stations around the country. And the same lesson applies to the music industry, who think they can control illegal downloading. Both industries are being hurt by the exact same thing.

  • 2009 Jim

    Saw this on ChiTownRadio, and glad I did. You’re spot on – how is it possible to hold a panel like this without any recording and distribution of that recording whatsoever? What is this, 1979?

  • Brian Rickman

    Very well said, Mark. I’m sharing this with all of our PDs here at URBan. I couldn’t agree more. Enjoy your blog a great deal.

  • http://profile.typepad.com/mramsey1 Mark Ramsey

    Thanks Brian!!

  • http://radioevangelist.wordpress.com Steve Burgess

    Nice, Mark! Especially the part about radio being the “top of the funnel.” The funnel is a great visual and it provides a thought-provoking way to look at the relationship between Gary V’s success on Twitter and what he could have done with his radio campaign to make that 1,700 twitter sales and 300 odd radio sales become 6,000 Twitter/Radio sales.
    As to recording and presenting conferences online – Doug Kaye and his team has done a terrific job of pioneering this with IT Conversations. Here’s one for a conference called Money|Tech: http://itc.conversationsnetwork.org/series/money.html It’s free!

  • http://profile.typepad.com/mramsey1 Mark Ramsey

    Thanks for the comments, Steve!
    Funny thing….
    Here the thing has been posted for less than 24 hours and already more folks have seen the video than were in the audience. Funny.

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