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Next up, the dedicated Howard Stern app

Posted on: Jun 18, 2009 in Satellite Radio

Here it is, finally.  The too-long awaited Sirius XM iPhone app.

And…drumroll please…no Howard Stern, no Oprah.

Watch this absurdly breathless but nevertheless informative app tour:

Now, Sirius XM is justifiably criticized for not including its star players in its star player.

But don't be naive, folks.

In my opinion this simply sets the stage for dedicated Howard Stern and Oprah apps down the road.  Each available for (get ready) a premium fee.

Now before you go ballistic on Sirius XM for charging for every piece of content and every transmission channel, recognize that these guys are trying to do what for so many digital radio players is impossible:

Give folks what they want and make money while doing so.

I can't blame 'em.
View Comments
  • Frank
    I tried this APP and frankly i dont care about anything else on Sirius. The receivers suck when there is a cloud in the sky.
    The only reason i wanted the app is so i can listen to Stern in the office. But like anything else, they want GOUGE their customers for every dime. Glad I got my Stiletto and i can record the show and replay. I can listen to the show and fast foward all the crap commercials they have. A Stern App is not worth it and this Sirius App is not worth it. I would just turn the radio on or listen to Pandora for music.
  • You can listen to howard stern on flycast.
  • Today XM gets it. Tomorrow Stern and Oprah will learn they can go direct and collect even more revenue. The popular-public rebroadcast for one fee and the additional private personal friends stream for even more $$$.
  • scott
    Great application. Here's what nobody gets, radio programs
    it's playlist for Diary/PPM keepers. Sirius XM offers programming and content for paying subscribers. The differences are huge! Radio rotates the same 200 hits over and over, that or simply repeats syniccated programming. With Sirius XM, their playlist offer more variety, not just the same 200 hits.. and who doesn't love Oprah or Howard Stern..
  • Todd Little
    I didn't think of this. Once again I learn something new from Hear2.com. Thanks for the perspective. Makes good sense!
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

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