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The Content-Centric Universe

Posted on: Nov 16, 2009 in Radio's Future

Here's my favorite graphic on how media is viewed from the only perspective that matters, the one belonging to the consumer:

NAB10_Attendee_home_FPO 

And here's the surprising thing.

That image comes from our very own NAB.

How do you leverage a business where dollars are generated because "content," not your radio tower, is at its center?

View Comments
  • George
    TV stations create very little of their own content outside of several hours of local news. It wouldn't surprise me to see radio go in that same direction soon, turning programming to content specialists, both local and national. The only way the content will get better is if it's the ONLY thing they do. I'm seeing a rise in outside content providers who have lots of experience and some pretty good resources.
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

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