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How to get HD Radio on your iPhone

Posted on: Nov 10, 2009 in HD Radio

One way to get HD Radio on your iPhone:

1.  Go to Radio Shack or its online store

2.  Spend $80

3.  Download the free HD Radio app

4.  Carry your slim and beautiful iPhone around with a bulky and clunky adapter wherever you go

Another way to get HD Radio on your iPhone:

1.  Download any radio station app since virtually all stations that have them feature their HD channels on them – all for free, no extra gadgets required

2.  Enjoy

In the former case, we're trying to sell audiences (and ourselves) on a technology, all other considerations be damned.

In the latter case we're trying to bring audiences fresh content regardless of any technological obstructions, obligations, or behavioral hoops.

Which would YOU do?

Well that depends on whether you're in the business of selling audiences or the business of selling HD Radio chips.

This is not about what we want, it's about what consumers want.

I don't know about you, but I vote that we do NOT treat our audience – and the thoughtful folks in our industry – like fools.

(By the way, I'm no more excited about the Sirius XM gadget that turns your iPhone into a satellite radio for $120).

5 Comments;
  • http://thejeffbrown.me Jeff Brown

    And you said you weren’t going to beat a dead horse. :-)
    http://twitter.com/mramsey1/status/5576971736

  • Greg

    “I don’t know about you, but I vote that we do NOT treat our audience – and the thoughtful folks in our industry – like fools.”
    Wow, I thought that you had given up on posting about HD Radio! iBiquity is all about “pushing” their technology into as many devices as possible, in order to drive down the costs of their chipsets. There has to be a massive backlog of unsold HD Radio inventory, but I am wondering, if that even matters to iBiquity. Is RadioShack just trying to recover the costs of their 5-year licensing agreement? Just like that 2007 Business Week article on the sub-par Accurian, passing the licensing costs onto consumers – $80 for this gadget? These HD Radio adaptors will sit on RadioShack shelves, just like the HD Accurians that collected dust.
    The HD Radio situation is way past just treating everyone like fools, with the looming power increase on FM – the costs of trashing our AM/FM airwaves, in order to force HD Radio adoption. Enough said – everyone knows where to find me! :-)

  • http://www.cellit.com Steve Poley

    Clunky, expensive adapters don’t fit the sleek iPhone/iTouch devices. Work on the content and the audience will find you. Work on gadgets and you will be on the floor selling at Radio Shack.

  • George

    I get really tired of reading how “we’re trying to sell…” one thing or another.
    Who is the “we” you’re talking about? If it’s iBiquity, who owns HD Radio, they aren’t “we.” They are their own company.
    Remember: The radio industry doesn’t operate as a group. It’s a bunch of independent companies. Some aren’t members of the Alliance or the NAB. So when you talk about “we,” try to be specific. Don’t paint me or the rest of the people who work in radio with the iBiquity brush. I can’t tell them what to do, and even if I could, they wouldn’t listen. So be more specific when directing your comments.

  • http://sdradio.net Chris Carmichael

    I’ll put that up with my collection of AM Stereo receivers. That was a brilliant radio move as well.

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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey