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Why Radio Resists Innovation

From John Moore over at Brand Autopsy comes this excellent overview of why the radio industry finds it so difficult to transform itself for a new era….

…without ever mentioning the word "radio."

THE MYTHS OF INNOVATION
View SlideShare presentation or Upload your own. (tags: ideas innovation)

My favorite "money quote": "Innovative ideas are rarely rejected on their merits; they're rejected because of how they make people feel."

View Comments
  • love, love, love it!
  • hey Mark, My folks just got me yuour new book for my birthday and I am jazzed to tuck into it!
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About

MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey