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Should Radio drop Arbitron?

Posted on: Sep 27, 2009 in Arbitron

I was on a great panel on Friday at the NAB Radio Show in Philadelphia. 

Alongside me, the panel featured the fantabulous likes of Bill Figenshu, Larry Rosin, John Parikahl, John DeBella, Fred Jacobs, Ed Christian, and Heidi Raphael. 

Thanks to Greg Solk for organizing and moderating. 

I talked mostly about how reach (per se) was bogus and that stations should drop (yes, drop) Arbitron.

Here's my segment of the event:

Interesting side-note to the NAB event…

As far as I could tell, not one session was recorded – either audio or video.  The above video was my own effort via an accomplice in the audience.

No audio?  No video?  No sharing?  No "broadcasting"?

Sounds like the industry still has a long way to go.

View Comments
  • Thanks for the comments, Steve!
    Funny thing....
    Here the thing has been posted for less than 24 hours and already more folks have seen the video than were in the audience. Funny.
  • Nice, Mark! Especially the part about radio being the "top of the funnel." The funnel is a great visual and it provides a thought-provoking way to look at the relationship between Gary V's success on Twitter and what he could have done with his radio campaign to make that 1,700 twitter sales and 300 odd radio sales become 6,000 Twitter/Radio sales.
    As to recording and presenting conferences online - Doug Kaye and his team has done a terrific job of pioneering this with IT Conversations. Here's one for a conference called Money|Tech: http://itc.conversationsnetwork.org/series/money.html It's free!
  • Thanks Brian!!
  • Brian Rickman
    Very well said, Mark. I'm sharing this with all of our PDs here at URBan. I couldn't agree more. Enjoy your blog a great deal.
  • 2009 Jim
    Saw this on ChiTownRadio, and glad I did. You're spot on - how is it possible to hold a panel like this without any recording and distribution of that recording whatsoever? What is this, 1979?
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MRM President Mark Ramsey has worked with innumerable television and radio broadcasters over his career, including all the biggest names, from Clear Channel, CBS, Bonneville, Sirius XM...

Mark Ramsey